Upon news of the Supreme Court ruling that same-sex marriages were legal in all 50 states Facebook and Twitter turned into a rainbow of support.
Facebook soon offered a rainbow filter for user’s profile photos. The filter was created by two Facebook interns in a hackathon earlier in June.
As of Monday, June 29 more than 26 million people worldwide had used the image-editing tool. Many celebrities and brands were among that 26 million. Leonardo DiCaprio, Arnold Schwarzenegger and Facebook CEO Mark Zuckerberg all created the rainbow filtered photo for their profile.