Category: Social Media

May 27, 2016 / / Facebook

Local home service companies have always relied on the phone book and mailers to gain new customers and generate leads.  This has worked great, but the game has changed.

Facebook marketing and advertising has better pricing, better reach and better results than any other advertising source.  Facebook Ads reach 89% of the intended audience, most other online advertising only reaches 38% of the intended audience.1

  • 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.2
  • 71% of consumers have an improved perception of brands when they see positive reviews on Social Media.3
  • 81% of people said they are influenced by what their friends share on Social Media.4

Your business simply must have an active Social Media presence.

The New SEO

Additionally, given the fact that there are usually several other HVAC companies in any given area it is important to be more visible online.  SEO becomes an important criteria for HVAC business owners.  Hiring companies to increase their SEO, optimize their websites or pay for Google AdWords. read more

May 26, 2016 / / Content Marketing

Social Media is fast becoming the main way to reach new customers and generate revenue.  Nowhere else can you reach billions of people in one place?

While those billions are scattered across the world, chances are there are several million people on Facebook who would be potential customers for your business.  Yet so many businesses still are not taking this seriously.

There are now over 50 million small businesses on Facebook, yet only 3 million of them are advertising.  There is a huge opening for businesses to corner their market. read more

May 11, 2016 / / Social Media

Social Media Marketing is more than just posting a link to an article or a funny meme.  Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more.  Social Media Marketing is an opportunity for communication between your business and your customer.

Though many businesses still don’t understand the importance of using Social Media as a customer service tool.

Recently Sprout Social surveyed 1,000 consumers about what their top choice for customer care would be and 90% said they have used the Social sites to communicate with a brand.  Additionally, consumers tend to reach out on Social Media when they have a problem with a product/service before any other method of communication, including phone and email. read more

May 11, 2016 / / Social Media

I hadn’t purchased a paper newspaper in a few years, but I bought a Sunday newspaper this past weekend.  My reason wasn’t to read it.  I heard newspaper is terrific to keep weeds out and I want to plant my garden next weekend.

Before using it as a weed barrier, I thought it might be interesting to read it – just like in the old days.  To my surprise, the sales ads and Sunday Magazine inserts were missing.  Since those had been my favorite parts of the paper, reading it was not as much fun as I had hoped. read more

April 15, 2016 / / Facebook

When Facebook announced in 2007 that it was giving businesses the opportunity to have Pages on Facebook, I was excited.  Facebook had only been around for a few years, but already had millions of members.  Many businesses were already using personal pages as marketing platforms.  Facebook was finally making it “legal” for businesses to connect with consumers.

I started talking to business owners about Facebook in 2008.  I told them that just being there was important.  At that time, it was still possible to have “fans” see most of what was posted. In fact, I warned about posting too much, as it would begin to annoy their audience.  Businesses could overtly advertise their products on their Timeline. (However, I suggested doing so only about 10% of the time.) read more

April 11, 2016 / / Social Media

It seems that every time I open my Facebook News Feed I get the same ad for a local realtor.  Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not specify that she is a Realtor. (If I didn’t know her I might now know what she is selling.)

A Millennial blogger recently published an open letter to real estate agents and states:

“Finding a real estate agent I can trust is difficult. And no, seeing your face on a billboard or a bus bench isn’t going to help.”


Using a headshot with a generic message is no longer enough for any homebuyer today, and this is especially true for Millennials. read more

February 29, 2016 / / Digital Marketing

Social Media has come a long way.  What started out as a place for teens to “connect” has become a serious and important marketing and advertising tool for business.

With 72% of online adults using the Social Sites, 91% of Millennials using Social Media and the fastest growing demographic of adults 65 and older Social Media is not just a place for teens to hang out anymore. (Pew Research)

Just 5 years ago there were only a handful of Social Media Professionals and only the big companies had employees devoted to Social Media.  Flash forward to today and Social Media Professionals are everywhere.  Businesses of all sizes are hiring Social Media Managers or Consultants, marketing firms now specialize in Social Media and many of the big manufacturers are providing Social Media service programs to their vendors. read more

January 1, 2016 / / Advertising

It’s a new year, time to sit down and reflect on business goals and strategies.

Here are 16 suggestions for success in 2016.

  • Verify website is responsive and mobile-friendly.
  • Optimize website monthly.
  • Publish a blog to website (weekly if possible).
  • Send a monthly newsletter.
  • Provide a monthly sales special or promotion.
  • Recognize the importance of online branding and visibility.
  • Reassess offline marketing and advertising efforts.
  • Shift SEO budget to Social efforts.
  • Invest more budget in Social Media.
  • Run Facebook Ads.
  • Publish updates to Social Accounts 1 to 3 times daily.
  • Spend more time on Social Media.
  • Provide Customer Service resources on Social Accounts.
  • Use Social Media to enhance other marketing and advertising efforts.
  • Become a “social” business.
  • Hire a professional Social Marketer to assist with these resolutions.
  • read more

    December 24, 2015 / / Social Media

    If you are reading this article, you are most likely on the Internet.  If you are on our email list, you may have seen our email newsletter.  You may have put a few key words into a Google search box and found it there. You may have seen it in your Facebook or LinkedIn Newsfeed. You may have read it on the online magazine that we write for.

    I would like to make two points about this:

    1. You found this article and were interested enough to read at least this far.
    2. Your customers are looking in the same places for you. They are putting key words in Google, accessing Social Media sites like LinkedIn, Facebook, Twitter and Google Plus; they are reading online magazines and blogs. They read their email.

    I also have two questions.

    1. Are the people who would be most interested in your products and/or services finding you?
    2. If they are finding you, are you telling them what they need to know in order to turn them into customers?

    An Internet presence is important for almost any business today.  This is true whether you are selling to consumers or other businesses (B2C or B2B)…  It is also true whether you have a brick and mortar store or sell your products/services/knowledge online only. read more

    December 15, 2015 / / Social Media

    I don’t believe consumers have changed. They still want the best products at the best prices.  They want an easy way to buy those products. They want someone to listen to them and quickly solve any problems they may encounter.  And, as always, they are happy to share their experiences – good and bad – with their friends, neighbors (or anyone who will listen).

    What has changed is technology.  The Internet has given people many more ways to engage with companies, products, and other people.  Consumers no longer need to believe what a sales person tells them – they have a treasure trove of information readily available in the form of company websites, blog articles, reviews by other consumers and Social Media posts.  They believe the information in these sources more than they believe TV commercials. read more