Local home service companies have always relied on the phone book and mailers to gain new customers and generate leads. This has worked great, but the game has changed.
Facebook marketing and advertising has better pricing, better reach and better results than any other advertising source. Facebook Ads reach 89% of the intended audience, most other online advertising only reaches 38% of the intended audience.1
- 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.2
- 71% of consumers have an improved perception of brands when they see positive reviews on Social Media.3
- 81% of people said they are influenced by what their friends share on Social Media.4
Your business simply must have an active Social Media presence.
The New SEO
Additionally, given the fact that there are usually several other HVAC companies in any given area it is important to be more visible online. SEO becomes an important criteria for HVAC business owners. Hiring companies to increase their SEO, optimize their websites or pay for Google AdWords.