Category: Social Media
June 19, 2017 / / Social Media

5 Reasons You Don’t Need to Market with Social Media

Just because over 70% of online adults use Social Media, and 91% of Millennials (the next big consumer group) use Social Media does not mean it is worth your time or money.  Right?

Traditional marketing still matters.  Just because it’s 2017, does not mean you can’t still market like it’s 1999.

Here are 5 reasons you absolutely, positively do not need to use Social Media to market or advertise your business.

1.    Print newspapers will probably make a comeback any day now, maybe.

For nearly a decade now, newspaper circulation has been in a steady decline.  In 2010, circulation had a sharp decline, but has been rising very slowly since.  Well, until 2016 when it had its sharpest decline since 2010. read more
January 6, 2017 / / Social Media

Using Hashtags on Business Instagram Account

hash·tag – noun

(used on social media sites such as Instagram) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

“spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

Hashtags were created by Twitter to organize content and allow for better searching on the site.  Other sites quickly picked up the hashtag craze and now most sites feature hashtags to organize content and provide search parameters to find topics and interests. read more
December 12, 2016 / / Social Media

Top 5 Content Marketing Predictions for 2017

2016 is coming to a close and 2017 will be here before we know it.  Predictions for marketing trends in 2017 are all over the place.  Below are the top 5 content marketing predictions for 2017.

1.    Video Content will Dominate

Live or staged videos will be a necessity in any marketing strategy in the next year.  Videos drive more sales and more engagement than any other type of content.  Studies have found that those who view videos are 1.81 times more likely to buy that those who don’t – even having “video” in the subject line of your emails has been shown to increase open rates. (See our blog for more information about why video content will be king in 2017.) read more
September 27, 2016 / / Social Media

2016 Presidential Debate Gets Social

The first Presidential Debate of the 2016 Election is now over.  While there was a clear winner on stage, the real winner was the internet and Social Media.

This debate sparked a lot of online activity.  This was the first debate live-streamed by both Facebook and Twitter.  Every news outlet also posted in real-time and the Google search was quite active with keyword related searches in real-time while the debate was happening on stage.

The biggest Google Search came early on in the debate when candidate Clinton said people could visit her website and fact-check the candidates in real-time.  Google erupted with searches for the Hillary Clinton website. This was the largest Google search of the evening. read more

July 18, 2016 / / Social Media

Surviving the Heat

Ahhhhh, summer…..the heat, the humidity, we wait all winter for it……..

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The HEAT DOME is upon us…..

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Image link: http://cheezburger.com/8799529984

Best thing to do, pick a spot and drop

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Humidity is definitely worse than heat….DEFINITELY!

View post on imgur.com

IF you can find a cool side…..

Crank up the Air Conditioning and sit back!

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When you don’t have AC (how do you not have AC?!) you find excuses to go out… read more
June 29, 2016 / / Social Media

Social Media Trumps Advertising in the 2016 Presidential Campaign [INFOGRAPHIC]

The 2016 Presidential Election has not only been interesting (and a complete circus), but it has been fascinating to see how it is playing out on Social Media.

This election has shown how important Social Media is to the candidates and to the citizens of the United States and it is definitely creating a new information cycle that will “shape campaigns for years to come.” (source)

44% of all American adults obtain their news from Social Media. (source)  Whether it’s Facebook, Twitter, LinkedIn, etc. the people are using the Social sites to obtain information.  Social Media gives people access to news information in real-time, as well as information about the candidates 24 hours a day, 7 days a week.  People can access any information at any time of day. read more
June 27, 2016 / / Social Media

2016 Politics and Game of Thrones – The Startling Similarities

The Donald Trump

Little Finger, surrounds himself with pretty women, gets rid of a wives with a slight push (like through a giant hole at the top of a mountain), “thinks” he has complete control over the Knights of the Vale, you think no way could he EVER gain control, but then he seems to win in every situation, but no, but maybe, OH GOD NO!

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Hillary Clinton

Daenerys, has the power of the party behind her, the ship fleet – er delegates, quickly burns out any whisper of consipiracy, but you could see how she can win read more
June 27, 2016 / / Social Media

Twitter Reacts to Season 7 Finale of Game of Thrones – Girl Power!

Another extremely satisfying episode of Game of Thrones and one of the best Season Finales I have seen in a long time.
Apparently I was not alone…

Girl Power!

Funniest thing I saw all day ? #gameofthrones #kinginthenorth pic.twitter.com/t5j6TsPtkg read more
June 24, 2016 / / Social Media

Facebook, Periscope and Congress – Why You Can’t Ignore Social Media Anymore

If you still think Social Media is not a viable resource to share news, search for information or even marketing and advertise your business you really need to get with the program.

This week House Democrats, a bunch of older politicians, proved that Social Media is a very powerful tool and used that tool effectively.

As most everyone knows the Democrats held a sit-in to force a vote on gun control.  Cameras in the House are controlled by the House, so when the Speaker ended the session cameras turned off and C-Span went black. read more
June 21, 2016 / / Social Media

If You are Still Ignoring Social Media – Customers May Start to Ignore You

In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.)  They were all established, small local businesses with a firm foundation in the community.

Thus far, a few print ads (where there is still print), coupon mailers and word-of-mouth from current loyal customers has helped to propel them forward.

They saw absolutely no need to pay for Social Media assistance, didn’t see the importance of using the sites for marketing purposes and certainly were not interested in advertising. read more