Category: Social Media Marketing

December 12, 2018 / / Social Media Marketing

You may think your services are too boring or uninteresting to promote on Social Media.

Social Media is fun, its funny, and its interesting.  It just doesn’t seem possible to make heating and air conditioning services, a laundromat, or concrete flooring fun, funny, or interesting.

But it is!

If your products don’t inspire people, if they are a required necessity that is not very exciting you can still have a fun, funny, and interesting Social Media Campaign that will attract, engage, and convert an audience. read more

October 16, 2018 / / Social Media Marketing

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool.  If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

Marketing correctly on Social Media can be complicated and time-consuming.  If you aren’t doing it right, you will not be very successful.

Here are a few tips to boost your Social game:

1.    Expand Your Horizons

Content is king and getting content out correctly is crucial to your online visibility and reputation.    If you are only focusing on one Social Media site, or only on blogging, or only on email marketing, only posting links or canned images your efforts will not be a huge success. read more

October 15, 2018 / / Social Media Marketing

It’s the middle of OCTOBER!  Time is ticking, if you haven’t started planning out your Social Sale Strategies for the holidays yet – now is the time!  Black Friday is just over 1 month away,  which means Christmas is just around the corner.

Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

The one thing businesses never seem to understand is that for Social Media to work you need a presence and an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database.  Brick-and-mortar locations can put up a sign inviting customers to follow your business on the social sites. read more

September 12, 2018 / / Social Media Marketing

Social Media Marketing is the best way to market and advertise your business these days.  Social Media is also the most effective way to share your content, attract an audience, engage and interact with followers, and drive traffic to your website (or physical location) for conversion.

It’s time to take Social Media Marketing and Advertising Seriously.

50% of millennials use the internet to research products before purchasing. Ad spend on social media is on pace to outgrow TV ad spend for the first time. 7 in 10 Gen Xers are more likely to make purchases from brands they follow on social. 4% of users follow a brand because they’re interested in the product or service. The top choice for a customer care channel is social media.

The average response time read more

There are a lot of Social Media Networks out there, from Snapchat to Facebook, but you don’t need to be on all of them.  In fact, it is good for your budget and energy to select the most effective Social platforms for your business.

Each of the Social Networks offers different marketing and advertising opportunities and each Network typically caters to a particular demographic.

A few things to consider when deciding where to spend your budget:

What is the Target Demographic of the Social Site?

According to Pew Research:

  • Instagram is the most popular site for young adults ages 18 to 24.
  • Pinterest is more popular with women.
  • LinkedIn is more popular with college graduates and those in high-income households.
  • Facebook is popular with over 80% of those ages 18 to 49.
  • YouTube is most popular with those over 50 years of age.

If you are selling items that are geared toward college-aged adults, Instagram is likely your best platform, however if you are selling items geared to empty-nesters or retirees your efforts are best spent on YouTube. read more

Local home service companies have always relied on the phone book and mailers to gain new customers and generate leads.  This has worked great, but the game has changed.

Facebook marketing and advertising has better pricing, better reach and better results than any other advertising source.  Facebook Ads reach 89% of the intended audience, most other online advertising only reaches 38% of the intended audience.1
  • 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.2
  • 71% of consumers have an improved perception of brands when they see positive reviews on Social Media.3
  • 81% of people said they are influenced by what their friends share on Social Media.4

Your business simply must have an active Social Media presence.

The New SEO

Additionally, given the fact that there are usually several other HVAC companies in any given area it is important to be more visible online.  SEO becomes an important criteria for HVAC business owners.  Hiring companies to increase their SEO, optimize their websites or pay for Google AdWords. read more

71% of consumers who have a good experience with a business’ Social Media are more likely to recommend that business to others.

Create a strong Social Media Marketing strategy and run an effective campaign.

Here are 6 things you should be doing to achieve Social Success:

1.    Research Updates and Changes

Social Media moves at a fast pace, there are changes to the platforms frequently.  It is necessary to keep up with the latest news and information in order to modify your strategy to fit the new requirements.  If you don’t keep up with changes your campaign may end up being a waste of time. read more

53% of small businesses say that Social Media Marketing is the number 1 source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.

Increase those leads with an active Social Media presence.  Whether you aren’t posting enough, or you are posting the wrong things, here are 4 tips to help your business use Social Media correctly.

1.    Use the Right Platform(s)

There are several Social sites to choose from and keeping active, with the right message and content, on all of them can be a daunting task. However, each site tends to have a variety of users and different audiences.  Not all Social platforms may be relevant to your business.  Select the sites that will work best for your business and what you are selling and focus your efforts there. read more

If you haven’t noticed, Social Media is mainstream.  The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life.

Businesses who understand the power of Social Sites leverage the marketing and advertising opportunities to their advantage.  If you are still not sure Social Media is worth your budget, here are a 8 more reasons you need to be using Social Media to market and advertise your business.

1.    A Lot of People Use It

3.196 billion people globally use Social Media, equaling 42% penetration. Over 80% of all Americans have a Social Media account. read more

After over a decade into the world of Social Media and business owners still have a hard time allocating funds to marketing and advertising on the Social sites.  Traditional marketing is their “go-to” and spending over $10,000 a year on postcard mailers keeps them in their marketing comfort zone.

This is a mistake.  Social Media has grown and even with all the controversy surrounding some of the sites it is still the most affordable and effective way to reach a large amount of people.

With traditional postcard marketing it is easy to see that it worked, the consumer gets the postcard in the mail on Wednesday and they call on Thursday to schedule their appointment.  While Social Media doesn’t usually show these direct results, it is providing a return on the investment. read more