Category: Social Media Marketing

Your customers may not have changed…

But the way they make their buying decisions has.

  • 85% say Social Networks help them decide what to purchase (IBM Study)
  • Companies that blog enjoy 97% more leads than those that don’t. (Hubspot)

Today people are looking for products and services on the Internet – they are reading blogs, using Search Engines and spending a lot of time on the social sites. They want to know which companies their friends “like.”  They are hungry for information to validate their buying decisions. In fact, based on a recent Google study, 88% of consumers research before they buy, consulting an average of 10.4 sources.

Marketing success is a moving target. What worked last year – or even last month or last week – may not work today. read more

A television show based on graphic novels (comic books) on a cable television station that many people had never heard of becomes an international sensation.

While the concept of a Zombie Apocalypse would seem to appeal to a very small and specific niche, The Walking Dead has captured the attention of the world, making it not only one of the most popular shows on television, but also one of the most popular topics on Social Media Sites everywhere!  So while I will admit to being a rampant fan of the genre, it is the Social Media aspects that have put me in awe of the creative talent that has made The Walking Dead a juggernaut, not only on the airwaves, but in cyberspace. read more

October 16, 2013 / / Digital Marketing

Off-line Social networks have been around since cavemen gathered around a fire and told stories to each other. Networking events have been popular with Chambers of Commerce and other business groups for many years.  In the mid-1990’s organized networking or “leads” groups became popular.  These groups met on a regular basis, got to know each other tried to understand what other group members did in order to be able to give and receive referrals.  The idea behind all business networking groups is simple – to increase the reach of the company and generate more business. read more

Do people pull off the side of the road to call your number up on the billboard they just saw?  Is their phone book open to your Ad on their counter so they can look at it every day?  Do they carry your business card around in their hand in the event they need your services?  Probably not.

Social Media Marketing allows your company to be seen each and every day, it provides a daily impression.   It also creates two-way communication and interaction with consumers.

Traditional marketing messages paid for and broadcast “at” consumers are not effective anymore.   Consumers expect interaction and engagement with brands and business and media interaction must now be earned and not purchased. read more

A Facebook Business Page is one of the best things you can add to your marketing strategy.  Adding to its appeal is it is completely free.  However, managing it can be time consuming and confusing.

If you have the time right now and can invest a good deal of it to learn the ins and outs of Facebook, do the research and post consistently – doing it yourself is a great option.

In the long run, in order to fully utilize this marketing opportunity and save you time and confusion, hiring someone ensures your page is managed, strategized and is working for your business, here are my 10 Reasons to Hire a Marketer: read more