Category: Social Media Marketing

“Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” (Wikipedia)

If your friends jumped off a bridge would you jump off too?  Psychology says you would.  Social Proof is a psychological phenomenon where people assume the actions of others to reflect the right behavior for certain situations. read more

In case you don’t want to view the video:

FACEBOOK

  • 23 Billion Active Users
  • Used by All Ages
  • 53% Female
  • 1 to 2 Updates per Day
  • Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  • 1 Billion Active Users
  • Largest Demographic: 18 to 29-year-olds
  • 68% Female
  • One Update a Week
  • Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  • 590 Million Active Users
  • Largest Demographic: 25 to 54-year-olds
  • 56% Male
  • 1 to 2 Posts per Day
  • Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  • 250 Million Active Users
  • Median Age: 40
  • 80% Female
  • 30 Pins per Day
  • Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads read more

Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.

Social Media is powerful, inescapable, and it is here to stay.

It’s time to up your Social game and get serious with your strategy.  Here are 6 secrets for your Social Media Marketing Success.

1.    Make a Plan

Social Media interaction reflects on your overall business, consistency is important.  Whatever you do on Social Media needs to be done consistently. read more

Summer 2019 is flying by us!  July 4 is this week and Americans are getting ready to celebrate.

There is still time for your business to get in on the action and plan some fun events, either online or in person.

The 4th of July is a big holiday for retailers and service providers.  Even if you don’t sell items related to the holiday, you can still capitalize on the festivities with a fantastic marketing campaign.  Generate updates related to popular topics or events, share fireworks or parade schedules in your area, offer a patriotic item as a gift for all customers leading up to July 4th, etc. read more

Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach.  Mistakenly thinking that just keeping the page active will keep their audience interested.

Not true!

Adobe recently conducted a study of 1,000 consumers in the U.S. that outlines what annoys these folks most about the content businesses are sharing socially. They found that 3 out of 5 people experiencing one of the situations below would prevent them from making a purchase. read more

Spring has sprung and we are quickly bouncing toward Summer fun.  Now is a great time to give your Digital Marketing a good spring cleaning and get ready for the second half of the year.

Here are 3 things you can spruce up to make the rest of 2019 great:

1.    Tidy Up Account Profiles.

Refresh your logo and update your profile images, taking care to make sure the images you choose are consistent across your Social and Digital profiles.

Verify your photos are the correct size.  Each Social Site has specified image sizes that are properly formatted.  For information on the formatting and sizes see Hootsuite’s handy guide for sizing. read more

Sometimes Social Media Marketing can be really hard!  Dealing with impossible expectations, reading less than polite comments, and trying to be funny, yet engaging, yet business-like all while entertaining your audience is rough some days.

Ask any Social marketer and they have probably felt these feels on a weekly basis.

When you finish scheduling in updates for the week and you shut down your design program and turn your attention to the next project and the client emails you 30 photos they want up NOW.

via GIPHY

2. When your client, a small business owner, wants to be “friends” on Facebook, which means they see the real you.

via GIPHY

3. How you really feel after you work your behind off researching and writing a blog that you think is spot-on fantastic and your clients says they wanted something “a little different.” read more

Generation Z is the demographic group born in the mid-1990s to mid-2000s.  This places some Gen Z’s around 25 years old.  The next group of consumers for your business.

Generation Z’s have grown up on the internet and are extremely comfortable with technology and Social Media. (Wikipedia)  If your business does not have a strong Social Media Marketing strategy they will swipe their way past your information to a competitor that has a strong strategy.

Generation Z has a very high expectation from brands and businesses.  They also make quick decisions when deciding on web sites, Social updates, blog posts, emails, etc. read more

January 24, 2019 / / Social Media Marketing

68% of U.S. adults use Facebook and 74% of those adults visit the site at least once a day.

Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services.

When we look past the funny cat videos, baby pics, engagement announcements, weather updates, local news, etc. Facebook is important for businesses and can have a significant impact on business growth.

What started as a fun college site is now vital for online visibility and growing a customer base. read more