Category: Pinterest

August 14, 2019 / / Pinterest

Move over Halloween Margarita recipes, home décor ideas, and knitting projects, make room for automobile sales.

Oracle Data Cloud (ODC) analyzed new vehicle registration data and found Pinterest users were 28% more likely than non-Pinterest users to buy a new vehicle within the first 90 days of its release.

Additionally, Pinners were 31% more likely to buy a new SUV model after its release.

Pinterest by the Numbers

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. read more

September 5, 2018 / / Pinterest

The Pin is part art and part science. 

Pinterest provides statistics on your Pins that give a “quick overview” so you can gauge the success of your efforts on the platform and whether the Pins you are creating are effective.

PIN STATS

Impressions

This is the number of times your Pin was seen on Pinterest.

Closeups

When people tap your Pin to look closer, this means your Pin has caught their eye and they are interested in learning more.  The number of closeups will tell you how many people are interested in your product/service/idea. read more

September 5, 2018 / / Pinterest

Believe it or not, Pinterest is one of the most effective marketing platforms out there.  While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

Pinterest Facts1

  • Pins have a long pin life.
  • On average Pins are re-Pinned at least 10 times.
  • The average Pin on Pinterest drives 2 website visits.
  • 5% of all referral traffic to websites comes from Pinterest.
  • The average Pin on Pinterest earns roughly 78 cents in sales.
  • 87% of Pinners have purchased a product because they saw it on Pinterest.
  • 93% of Pinners use Pinterest to plan their purchases.
  • Pinterest users who interact with a Promoted Pin spend 7x more.
  • Pinterest users who interact with a Promoted Pin have a 50% higher intent to purchase.

Business Benefits for Using Pinterest2

  • Advertisers receive around 20% more clicks the month following the launch of a Promoted Pin ad campaign.
  • 70% of sales from Promoted Pins are from new customers.
  • Orders from Pinterest on a mobile device have increased by 140% since 2013.

While Facebook’s current News Feed algorithm is designed to show posts that are current and relevant, the lifespan of a post is short, which means it will own show to a certain number of people (based on if they are on the platform the time the post is updated, if they follow your Page, etc.) read more

March 29, 2017 / / Pinterest

Even Pinterest CEO, Ben Silbermann, wants you to stop treating Pinterest like a Social Network.  Pinned items aren’t inherently there to be shared; rather, Silbermann says, they’re a kind of bookmark that people use as ways of filing and organizing their lives.

Pinterest is a “catalog of ideas” that has a different objective than a Social Network site.  Social Networks are used to share information with other people to like, where Pinterest is a site where you like and save things that are of interest to you and you alone, it is self-serving. read more

August 18, 2016 / / Pinterest
  • 74% of all internet traffic will be video in 2017.
  • 52% of marketing professionals worldwide list video as content that provides the best ROI
  • 93% of marketers use video for online marketing, sales and communication

Really, of all the Social Networks it would seem Pinterest would have been on board with native video ads much sooner.  In the last year videos on the site have increased 60%.

With workout videos, beauty instruction, fashion it makes absolute sense that videos are becoming popular on Pinterest.

Because of the interest and popularity of video, Pinterest has just added a new option which allows businesses to use video for marketing purposes.  Called “Promoted Video” this offers businesses the ability to expand the video and offer a separate tab that lists relevant products below the video content. See how it works in the video below: read more

March 14, 2016 / / Pinterest

For the last 18 months Pinterest has been beta testing Ads.  Last week they opened up advertising to all small and midsize companies in the United States.

They have also expanded the ad-buying tool, Promoted Pins Ads Manager, by increasing the targeting options from 30 interests to 420 interests.  Brands using the Promoted Pins could only select from 30 user interests from a broad category, such as Food or Beauty and Fashion.

“Now targeting is more specific, with marketers able to buy ads against phrases such as “healthy food,” “sustainable architecture” and “street-style fashion.” (AdWeek) read more

December 18, 2015 / / Pinterest

This week Pinterest hit 1 million businesses on Pinterest.  Proving the Social Network is a viable place for many to do business.  In order to be appealing for businesses to use the platform, Pinterest has been adding features for businesses.

Back in June Pinterest started rolling out Buyable Pins.  Allowing mobile users to purchase items on Pinterest without leaving the Pinterest App.

Pins with a blue “Buy It” button meant that the item could be purchased.  The blue price filter allowed users to find specific items for purchase. read more

April 15, 2015 / / Pinterest

Launched into the Social world in 2010, Pinterest became the fastest growing Social Network at the time.  Today Pinterest has maintained its popularity and is at the top of the Social Network hierarchy.

At last count, Pinterest has over 70 million users and has become an important tool in Social Media Marketing.

Pinterest relies on visual content to grab users’ interest. A virtual bulletin board that allows users to discover recipes, plan a wedding, plan a baby shower, decorate a home and so much more. read more

June 25, 2014 / / Pinterest

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. (Wikipedia) Pinterest has become an important piece of a Business’ marketing strategy. The reason many businesses use Pinterest is the opportunity to drive traffic to a website.  In addition to website traffic Pinterest is another platform that provides brand recognition and exposure.  If you aren’t convinced you need a Pinterest Campaign for your business see Pinterest and Why it is Important to Business. A couple important statistics to note about marketing success with Pinterest: read more