Move over Halloween Margarita recipes, home décor ideas, and knitting projects, make room for automobile sales.
Oracle Data Cloud (ODC) analyzed new vehicle registration data and found Pinterest users were 28% more likely than non-Pinterest users to buy a new vehicle within the first 90 days of its release.
Additionally, Pinners were 31% more likely to buy a new SUV model after its release.
Pinterest by the Numbers
“Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.