Category: Mobile Marketing

July 15, 2016 / / Digital Marketing

To say that Pokèmon Go is a sensation would be an understatement. It is unbelievably popular and has infiltrated the mainstream practically overnight.  Over seven million people have the app and businesses can benefit from this phenomenon.  You may wonder how a mobile game app could possibly help a business boost sales, but it can. It was just a matter of time before opportunities to “cash in” were presented.

The Pokémon App was released on July 5 (just about 10 days ago) and has already been downloaded 7.5 million times.  The app now has double the number of daily active users that Snapchat has and surpassed Twitter with active users each day earlier this week. read more

June 29, 2016 / / Inbound Marketing

One summer day, my mother piled us into the car and said we were going someplace “different.”  My little brother didn’t skip a beat and said, “I hate different.”  My mother answered, “I know you do, Steve.”  But that day “different” meant going to the beach. Different wasn’t so bad.

We talk to a lot of small business owners about marketing.  We know that the way people choose products and services has changed dramatically over the last few years.  This is, in large part, due to technology and the growing numbers of people, who have never known a time without the Internet.  (Millennials now outnumber Baby Boomers; they are entering their thirties with children of their own.)  We also know that even Baby Boomers see the value of the Internet and social media when seeking the best purchasing options. In fact, social media is the first stop for 93% of shoppers. read more

June 2, 2016 / / Facebook

Instagram, a Facebook-owned platform has just announced new features to entice smaller businesses to advertise there.  The new “Instagram Business Tools” will allow users to talk to companies on the app, and will offer companies the opportunity to view the engagement and performance metrics for its content. Companies can also promote posts (similar to Facebook) directly through the app.

Why Should Small Businesses Care?

Instagram allows companies to showcase their products in a visually appealing way and has over 400 million monthly active users. While this number pales compared to Facebook’s 1.5 billion users, it is significant because Instagram adds even more data to Facebook’s already enormous stockpile of information on its users. This information is made available to marketers, who use it to find customers. read more

February 25, 2016 / / Advertising

Back in October 2015, Facebook began testing a new experience called Canvas.  This new feature provides a fast-loading, full-screen experience that allows a user to browse a variety of products on mobile before they are taken to the retailer’s website.  (See more on our blog.)

More people are spending more time on mobile, typically in just a few apps at a time, including Facebook.  Businesses advertising on Facebook found it challenging to provide “compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business.”  (Facebook for Business) read more

January 12, 2016 / / Mobile Marketing

Facebook IQ has been studying parents, they interviewed parents aged 25 through 65 of children of all ages in eight different markets, including Australia, Brazil, Canada, Germany, Mexico, Spain, the UK and the US.  They analyzed their usage of Facebook and Instagram.

They found that mobile devices have become crucial tools for parents.  These parents also spend 1.3 times more time on Facebook mobile than non-parents.

However, parents are not just using their mobile devices to share milestones or research parenting information. They are using mobile devices to “make more informed purchasing decisions.” (Facebook IQ) read more

January 6, 2016 / / Advertising

Facebook has a secret.  If you own a service company, you should really know about it.

Search Engine Land discovered an area on Facebook (desktop only) called “Facebook Professional Services.”  This area lists local businesses and service companies with user reviews, all in one place.

Facebook has not formally announced this feature, and a Facebook spokesperson emailed Search Engine Land saying “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.” read more

January 1, 2016 / / Advertising

It’s a new year, time to sit down and reflect on business goals and strategies.

Here are 16 suggestions for success in 2016.

  • Verify website is responsive and mobile-friendly.
  • Optimize website monthly.
  • Publish a blog to website (weekly if possible).
  • Send a monthly newsletter.
  • Provide a monthly sales special or promotion.
  • Recognize the importance of online branding and visibility.
  • Reassess offline marketing and advertising efforts.
  • Shift SEO budget to Social efforts.
  • Invest more budget in Social Media.
  • Run Facebook Ads.
  • Publish updates to Social Accounts 1 to 3 times daily.
  • Spend more time on Social Media.
  • Provide Customer Service resources on Social Accounts.
  • Use Social Media to enhance other marketing and advertising efforts.
  • Become a “social” business.
  • Hire a professional Social Marketer to assist with these resolutions.
  • read more

    February 3, 2015 / / Mobile Marketing

    Just a couple of years ago, having a mobile-friendly website wasn’t a big deal.  Most people were still using their desktops and laptops.  However, the introduction of the iPad in 2010 and the increasing popularity of “smart” phones changed the way people accessed the Internet. Suddenly, access to the “web” could be carried around in a pocket or purse.

    Responsive Websites

    At around this time, website developers began to understand the importance of having a website that displayed well on the new mobile devices. At first, they designed separate websites that would display when someone accessed the Internet from a mobile device. While the sites worked well, making additions and changes to two separate websites was unwieldy and expensive.  Today, responsive websites have become the industry standard.  The “fluid” design of these websites makes them scalable, easily viewed on any size screen. Since there is only one website, updates only need to be made once and flow across all platforms. read more