Category: Marketing

July 8, 2019 / / Marketing

We are now half-way through 2019 and we are skating toward 2020.

It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques.

Here are the Top 5 Strategies, according to Digital Success, to incorporate into your marketing plan.

1.    Optimizing for Voice Search

Voice search optimization can no longer be ignored, especially if you are a local business looking for new customers.  According to BrightLocal, 58% of consumers have used voice search to find local business information within the last year and 46% of voice search users look for a local business daily. read more

May 22, 2019 / / Marketing

Simply using certain colors can boost brand recognition by 80%  (Xerox).  Choosing the right image, the right font color, and even logo color can make a difference in the success of your business.

  • Color boosts attention span and recall by up to 82%  (Xerox).
  • People make up their minds within 90 seconds of their initial interactions with either people or products (Impact of Color on Marketing).
  • 62 to 90% of the assessment is based on colors alone (Impact of Color on Marketing).
  • People are 80% more likely to read a piece of content depending on the color  (Xerox).
  • 90% of snap judgments that consumers make about products have to do with color (Journal of Management History).
  • 83% of consumers buy because of color.  (Color Psychology)
  • read more

    May 21, 2019 / / Marketing

    Life moves fast these days.  Marketing must move fast and if businesses want people to take notice of their products or services.

    It’s no secret – people are visual learners and are far more likely to connect with a brand and make a purchase if the visual parts of their brains are pandered to. (Piktochart)

    Images and visual content are a requirement to effectively market socially, digitally, and even in print.

  • Images are processed in the brain 60,000 faster than text (3M).
  • People retain 65% of information if it is presented with relevant visuals (Brain Rules).
  • 80% of people skim content when reading online. And the average person only reads 28% of text on a website (Nielsen).
  • 93% of all human communication is almost non-verbal, which means that our brains prefer to perceive visual cues (DMP).
  • 65% of the human population are visual learners (Social Science Research Network).
  • People will actually spend 10% more time looking at visuals on a website than reading text (Nielsen).
  • read more

    March 1, 2017 / / Marketing

    Marketing and advertising have changed dramatically in the past several years.  While some Boomers and Generation X folks still like to read a paper, or watch TV the Millennials are changing the way everything is done.

    Millennials have been born and raised on media with information at their fingertips.  The only generation to have computers and digital information from their first day on Earth.  They also account for nearly one quarter of the US population and have an annual buying power of more than $200 billion. read more

    August 22, 2016 / / Marketing

    According to an article in Bloomberg News, Prime Time television viewership of the 2016 Olympics was down about 17% compared to the 2012 Olympics.  The decline for 18-49 year-olds was down 25%.

    Even though NBC charged about 50% more for advertising on their streaming Internet content, revenue was still down significantly from four years ago.

    The bad news for advertisers is that their commercials were seen by far fewer people than was promised. The even worse news for NBC may be that they have spent a lot of money to get broadcast rights for the Olympics through 2032. Both advertisers and NBC are left with the question of what to do next. read more

    June 29, 2016 / / Inbound Marketing

    One summer day, my mother piled us into the car and said we were going someplace “different.”  My little brother didn’t skip a beat and said, “I hate different.”  My mother answered, “I know you do, Steve.”  But that day “different” meant going to the beach. Different wasn’t so bad.

    We talk to a lot of small business owners about marketing.  We know that the way people choose products and services has changed dramatically over the last few years.  This is, in large part, due to technology and the growing numbers of people, who have never known a time without the Internet.  (Millennials now outnumber Baby Boomers; they are entering their thirties with children of their own.)  We also know that even Baby Boomers see the value of the Internet and social media when seeking the best purchasing options. In fact, social media is the first stop for 93% of shoppers. read more

    May 28, 2016 / / Content Marketing

    Several years ago, in the early stages of Social Media Marketing, we were hired by a local company to manage their Social Media Marketing Campaign.

    As was typical at the time, the business manager knew Social Media was important for growth, but the owner was skeptical.

    We got about 2 weeks into the month when they called us to say they wanted to cancel our services.  They didn’t see the value of paying us to “post stupid, silly photos.”

    Over the next few years we have run into a few people who thought that Social Media updates were not a serious part of the marketing package and that the posting could be done by one of their employees or interns. read more

    February 29, 2016 / / Digital Marketing

    Social Media has come a long way.  What started out as a place for teens to “connect” has become a serious and important marketing and advertising tool for business.

    With 72% of online adults using the Social Sites, 91% of Millennials using Social Media and the fastest growing demographic of adults 65 and older Social Media is not just a place for teens to hang out anymore. (Pew Research)

    Just 5 years ago there were only a handful of Social Media Professionals and only the big companies had employees devoted to Social Media.  Flash forward to today and Social Media Professionals are everywhere.  Businesses of all sizes are hiring Social Media Managers or Consultants, marketing firms now specialize in Social Media and many of the big manufacturers are providing Social Media service programs to their vendors. read more

    February 25, 2016 / / Advertising

    Back in October 2015, Facebook began testing a new experience called Canvas.  This new feature provides a fast-loading, full-screen experience that allows a user to browse a variety of products on mobile before they are taken to the retailer’s website.  (See more on our blog.)

    More people are spending more time on mobile, typically in just a few apps at a time, including Facebook.  Businesses advertising on Facebook found it challenging to provide “compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business.”  (Facebook for Business) read more

    February 18, 2016 / / Digital Marketing

    My new (desktop) computer has a box at the bottom of the screen that says, “Ask me anything.”  When I activate it, a voice that calls itself Cortana asks what she can do to help.  (I guess I’m old enough to find this kind of creepy!)

    There was a time when we optimized websites for search via a keyboard.  At first, Google wasn’t smart enough to understand the context of what we put on our websites – key WORDS ruled.  Stuff enough of them into a website and Google might reward us with Page 1 results.  However, as Google got smarter and more websites were published, well-written, relevant content became more important. But just as we were beginning to get the hang of getting back on Page 1 of Google with a constant flow of well-written content, another curve ball has been thrown. read more