Category: LinkedIn

August 14, 2019 / / LinkedIn

Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.

Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.

1.    Update & Edit Business Info

Ensure the information about your business is up-to-date and accurate.  Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides. read more

April 23, 2019 / / LinkedIn

LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves.

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.

That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.” (LinkedIn) read more

April 15, 2019 / / LinkedIn

LinkedIn has been doing a bit of renovation work on their Advertising Platform.  They are in the process of a bit of spring cleaning and refreshing the Ads for 2019.

Here are the four new features they have rolled out so far:

Lookalike Audiences

“LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand.” (LinkedIn) read more

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

April 20, 2016 / / Facebook

I opened my LinkedIn Page the other day and thought I had opened Facebook by mistake. Every post seemed to be a scantily clad young woman, a religious quote or a political commentary.

Facebook vs. LinkedIn

Before there was Facebook, there was LinkedIn. LinkedIn began its online tenure as the premiere business-oriented social network in 2003.  While there were other social networks already around, including Friendster and MySpace, LinkedIn was THE place for business people to connect and network online. read more

January 1, 2016 / / Advertising

It’s a new year, time to sit down and reflect on business goals and strategies.

Here are 16 suggestions for success in 2016.

  • Verify website is responsive and mobile-friendly.
  • Optimize website monthly.
  • Publish a blog to website (weekly if possible).
  • Send a monthly newsletter.
  • Provide a monthly sales special or promotion.
  • Recognize the importance of online branding and visibility.
  • Reassess offline marketing and advertising efforts.
  • Shift SEO budget to Social efforts.
  • Invest more budget in Social Media.
  • Run Facebook Ads.
  • Publish updates to Social Accounts 1 to 3 times daily.
  • Spend more time on Social Media.
  • Provide Customer Service resources on Social Accounts.
  • Use Social Media to enhance other marketing and advertising efforts.
  • Become a “social” business.
  • Hire a professional Social Marketer to assist with these resolutions.
  • read more

    February 18, 2015 / / LinkedIn

    Is your LinkedIn message box a little full these days?

    Based on the Subject lines, do you wish you could hide from them?

    The endless messages with sales pitches can be a bit annoying, and honestly, for most of us, they don’t work!

    Instead of sending endless unsolicited, spammy sales messages – Write a blog and share the link on YOUR profile, post some great content on YOUR profile, share a customer’s experience or review –

    If you using LinkedIn as your main sales tool, please stop! read more

    August 11, 2014 / / LinkedIn

    There has been a lot of chatter from people who have been blocked from posting to LinkedIn groups.  Some people even advise that we all leave LinkedIn and find another social network.

    I agree that being blocked because of a perceived infringement (even if it was done quite innocently) is frustrating. In fact, it happened to me.

    A couple of years ago, I suddenly saw that none of my posts or comments were being published on LinkedIn. My sin: I published an article (that I did not write) on a topic that was on target for the group. However, I had not added a discussion question. The moderator (a direct competitor of mine) took the opportunity to block me because it was a “rule” of the group that posts needed a discussion question. read more

    September 10, 2013 / / Blogging

    Are you still wondering why Social Media is important to a Marketing Strategy?  Are you thinking Content Marketing is just the latest buzzword?  Well, here are a few statistics that will outline how important Social Media and Content are to business and a marketing plan.INFOGRAPHIC B2C

    Use this Infographic on your site, copy and paste the code below:

    <a title=”The Word Pro can help you with your marketing needs!” href=”” target=”_blank”><img alt=”INFOGRAPHIC B2C” src=”” width=”742″ height=”1344″ /></a> read more

    June 3, 2013 / / LinkedIn

    I just received yet another endorsement from someone I have never worked with for a skill that they can’t possibly know I possess.  However, I have also received many endorsements from clients and colleagues, who do know what I do and appreciate my skills.

    So are endorsements useless or valuable?

    Obviously, LinkedIn recommendations carry a lot more weight. They are prominently displayed on LinkedIn Profile pages.  They can demonstrate your professionalism and expertise in the words of someone who has taken the time to open your Profile page, find and click on the correct link, answer some general questions, and then craft a thoughtful recommendation. read more