Only 1 in 4 small businesses are using Instagram. In fact, of the 3 out of 4 not using Instagram, a third don’t use any Social Media at all.
Instagram has over 700 million monthly users, and currently has 300 million users per day. Whether you like it or not, Instagram is here to stay and if you run a business or manage a marketing department you need to reconsider devoting some time to this network for the future success of the business.
Marketing on Instagram is different and produces different results, but instead of focusing on driving organic traffic to your website or paying for advertising, spending some time and budget on running a daily marketing campaign on the site can benefit your business.