“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.”
Consumers are increasingly making their purchasing decisions based on their feelings rather than logic. Consumers today are educated and better equipped to research what they don’t know and want to know. They are also overwhelmed with advertising daily. Tapping into emotions captures consumers’ attention and breaks through the flood of ads they are inundated with every day.