Category: Influencer Marketing

August 25, 2016 / / Digital Marketing

I think that even Bernie Sanders was surprised at how much money his campaign raised.  While he was not able to secure the nomination for president, he continues to draw an enthusiastic group of supporters to him.

He would like to leverage that support into a continuing political movement. However, this week half of his staff became disillusioned and walked away from his new outreach project.

Their disillusionment was not that they stopped believing in the cause … or in Bernie. The problem was that the man that Bernie put in charge of the political outreach is older and steeped in the politics and technology of yesterday.  His idea was to solicit donations from large corporations and other rich donors, and then use the funds for an extensive television ad campaign.  He was unwilling or unable to understand what had made Bernie’s run so successful. read more

August 10, 2016 / / Blogging

Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie.  We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy.

via GIPHY

Social Media has Changed the Paradigm

While our mothers may have struggled to understand our obsession with certain brand names, today, it may be just as hard to understand how certain products become popular so quickly. The answer is Social Media.  People of all ages today rely on Social Media platforms to tell them what is “hot” and what is not. And while TV and celebrity endorsements were once the best way to start a “buzz,” today’s consumers are not interested in paid advertisements or celebrities. They want to hear from “real” people, who are more like them, people who are willing to share their experiences. These people are known as “influencers.” They are perceived to be more authentic and trustworthy. read more