One summer day, my mother piled us into the car and said we were going someplace “different.” My little brother didn’t skip a beat and said, “I hate different.” My mother answered, “I know you do, Steve.” But that day “different” meant going to the beach. Different wasn’t so bad.
We talk to a lot of small business owners about marketing. We know that the way people choose products and services has changed dramatically over the last few years. This is, in large part, due to technology and the growing numbers of people, who have never known a time without the Internet. (Millennials now outnumber Baby Boomers; they are entering their thirties with children of their own.) We also know that even Baby Boomers see the value of the Internet and social media when seeking the best purchasing options. In fact, social media is the first stop for 93% of shoppers.