Facebook is the most used social site among all ages and with 1.65 billion users, people are using Facebook and they are using it a lot. In fact, Facebook accounts for 1 minute for every 6 minutes spent online.
This creates an abundance of content on the site, Facebook has said that the average user has access to more than 1,500 posts per day but only looks at 300.
The content that appears in users’ News Feeds is based on the Facebook algorithm.
Adam Mosseri, Facebook’s VP of product management for News Feed, explained the need for an algorithm in a blog post: “When we launched News Feed in 2006, it was hard to imagine the challenge we now face: far too much information for any one person to consume. In the decade since, more than a billion people have joined Facebook, and today they share a flood of stories every day. That’s why stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends. If the ranking is off, people don’t engage, and leave dissatisfied. So, one of our most important jobs is getting this ranking right.” read more