Category: Facebook
January 25, 2018 / / Facebook

Video May Save Your Business from Facebook Apocalypse

The recent announcement by Mark Zuckerberg explaining the new algorithm change has businesses freaking out and extremely concerned their marketing efforts may become a bit strained.

In case you missed it, Facebook will begin to prioritize updates that “spark conversations and meaningful interaction between people.”  This means that the algorithm will prioritize updates from friends and family versus business updates or news articles.

Many are looking at it as the coming marketing apocalypse, but fear not! read more
January 12, 2018 / / Facebook

Facebook News Feed Change (and Panic Ensues)

Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned.

As explained in a blog post by Adam Mosseri, Head of News Feed in a Facebook Newsroom update, “Facebook was built to bring people closer together and build relationships” the News Feed will now focus on connecting users to more meaningful posts from friends and family.

This change may create some drastic changes in Business Page updates, causing a bit of a panic.

 The Update

Facebook will begin to prioritize updates that “spark conversations and meaningful interaction between people.”  The change will begin to predict which updates users would want to interact with and will show these updates higher in the users’ Feed. read more
January 9, 2018 / / Facebook

Master the Facebook Algorithm in 2018

Facebook is the most used social site among all ages and with 1.65 billion users, people are using Facebook and they are using it a lot.  In fact, Facebook accounts for 1 minute for every 6 minutes spent online.

This creates an abundance of content on the site, Facebook has said that the average user has access to more than 1,500 posts per day but only looks at 300.

The content that appears in users’ News Feeds is based on the Facebook algorithm.

Adam Mosseri, Facebook’s VP of product management for News Feed, explained the need for an algorithm in a blog post: “When we launched News Feed in 2006, it was hard to imagine the challenge we now face: far too much information for any one person to consume. In the decade since, more than a billion people have joined Facebook, and today they share a flood of stories every day. That’s why stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends. If the ranking is off, people don’t engage, and leave dissatisfied. So, one of our most important jobs is getting this ranking right.” read more
January 8, 2018 / / Facebook

Facebook Prohibits Customization of Images in Links

As of December 18, Facebook no longer allows users to customize link posts.

In the past, when posting a link to an outside site on Facebook, users could swap out the photo the link generated and put in an image of their choice, but it would still link to the website indicated.  Additionally, the title and link description could also be changed.

Now, when sharing an outside link, Facebook will pull the link preview image, headline, and description from the website’s metadata, if the metadata is not available an image and other information may not generate. read more
November 11, 2017 / / Facebook

Facebook Wants to Help You Find a Place to Live

Buy a car, find a rare comic book, order food, and now find somewhere to live!

Facebook announced this week that they are adding a dedicated section in their Marketplace for rental properties.

Marketplace Rental Category Makes Sense

According to Facebook, since January 1, 2017 the search volume in its Marketplace tab has grown 3 times globally.

Facebook stated that, “Starting Nov. 9, people using Marketplace in the US will be able to browse and search hundreds of thousands of rental units through partnerships with Apartment List and Zumper.” read more
October 31, 2017 / / Facebook

Facebook’s New Ad Transparency Guidelines & Your Business

So much has been going on regarding the 2016 Presidential Election and the ads and hacked accounts on Twitter and Facebook.

Twitter announced an Ad Transparency Center in mid-October, giving users more information about how organizations use Twitter for promotional purposes.

Facebook has also recently announced it plans to increase its transparency efforts.

Earlier this month, Facebook VP of Public Policy Joel Kaplan provided additional details on what we’re doing to make advertising more transparent, increase requirements for authenticity and strengthen our enforcement against ads that violate our policies. read more
October 26, 2017 / / Facebook

Facebook Launches Two New Ad Tools for Holiday Campaigns

Facebook announced this week that they are launching two new tools to help brands use the best creative design and placement for ads.

In order to help streamline your ads and optimize the ad spend, Facebook launched Dynamic Creative and Asset Customization tools.

Per their Facebook Business blog, Facebook states that “these tools will help you streamline your holiday campaign and optimize your ad spend.”

Dynamic Creative

Dynamic Creative will allow businesses to experiment with a variety of ad options in order to find the one that will work best this holiday season.  Businesses advertising can determine the creative assets that perform the best for their specific audience.  This tool automatically delivers a series of ad variations.  Variations are based on images, videos, and the text included in the ads. read more
October 24, 2017 / / Facebook

Facebook Will Now Feed You

Restaurants take note, Facebook has recently rolled out the ability to order food for takeout or delivery right from Facebook app.

People already use Facebook to research local restaurants, read reviews and view menus. Users can also purchase clothing, household items, and contact local businesses to schedule services. It just makes sense that they are now able to order food directly from the site.

The feature gives users the ability to browse nearby restaurants by visiting the “Order Food” section in the Explore menu. read more
October 23, 2017 / / Facebook

Facebook Rolls Out New Explore Feed

Last week Facebook rolled out its new “Explore Feed” to all users.  The Explore Feed is a tab that users can select that shows posts from Facebook Pages that users may not follow, but may fit their specific interests based on their behavior and interactions.  This can include articles, photos, and videos.

This is another way to keep users interested and entertained while using the site as it competes with Twitter, Snapchat, Pinterest, and Google.

The new feature also allows Facebook to show new information to its users.  In the past, people have complained that the News Feed tends to be a “bubble” that only contains a narrow amount of information that users want to see, leaving out any additional information that may be related or pose another aspect of the content. read more
September 14, 2017 / / Facebook

Facebook Catalog Ads – This Isn’t Your Grandma’s Catalog

For those of a certain age we can clearly recall paging through the Sears Catalog every December, marking up the items we desperately wanted Santa to bring us for Christmas. Flash forward to the 90’s and even early 00’s and most of us can relate to the Pottery Barn, Williams-Sonoma, Linen Source, LTD. Commodities (and so many more) catalogs that bombarded our mailboxes.

In 2007, the peak number of catalogs were mailed, totaling 19.6 million.  However, by 2016 retailers mailed out only 9.8 million catalogs. read more