Category: Facebook
July 31, 2019 / / Facebook

Facebook by the Numbers in 2019

Facebook is still the Social Networking Goliath, for most businesses it is the main platform used in a marketing strategy, and for good reason.

Here are a few updated stats to show that Facebook has not slowed down its effort to permeate our lives and some very good reasons to start using Facebook to market.

Facebook Mission:

“Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” read more
July 30, 2019 / / Facebook

Facebook Watch Provides Advertising Value

Facebook Watch is the video-on-demand service operated by Facebook.  Launched in August 2017 it provides original video content that is produced for the company by partners.

In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News.  In addition to original programming, Facebook Watch also distributes content licensed from other companies. On November 30, 2018, it was announced that the streaming service had struck a deal with 20th Century Fox Television to stream television series Buffy the Vampire Slayer, Angel, and Firefly. read more
July 22, 2019 / / Facebook

Facebook Changing Its Mobile Ad Format

On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed.  This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.”

Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year.

The F5 design is “simpler, faster and more immersive, putting your communities at the center.”  Overall, it makes it easier for users to find most-used features. read more
April 16, 2019 / / Facebook

Facebook Updating & Improving Ads Manager and Business Manager Features

Facebook announced today, they are working to make advertising on the platform easier and more successful for all businesses.  Thus, they are updating their core business tools, Ads Manager and Business Manager.

The changes will rollout through the year “to help businesses quickly create, manage and analyze ad campaigns.” (Facebook)

Ads Manager Updates

  • New features within the Ads Manager will include:
  • Streamlined Navigation
  • Integrated Search Bar and Filter Bar
  • Nested Campaign View

The campaign creation tools will also be updated with a new copy and paste function that will offer more flexibility when creating and building ads.  There will also be an auto-naming feature that will make it quicker for businesses to customize campaigns, ad sets, and ad names. read more
April 9, 2019 / / Facebook

A Few New Changes to Facebook’s Ad Platform

Facebook has been making a few changes to site of late.  Including a server configuration change that resulted in a wide shutdown of the platform in March.

In addition to this the platform has made some changes to their Ad services.

New Metrics

Facebook has announced it will be removing the Ad Relevance Score on April 30, 2019.  The Relevance Score gave advertisers insight into how well the ad may perform on the site and used this as a part of the process to define its reach.

The Ad Relevance Score will be replaced with three new “more actionable” metrics. read more
June 18, 2018 / / Facebook

Your Business Should be Using Facebook Click-to-Messenger Ads

  • 8 Billion messages are sent between people and businesses each month.1
  • 53% of people are more likely to s hop wit ha business they can message directly.2
  • 56% of people would rather message than call customer service.3
  • 76% of people say mobile messaging apps have improved their lives.4

Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.

Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.

Businesses can develop a more personal, and stronger, connection with customers and potential customers.  Customer experience is important.  Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads. read more
June 18, 2018 / / Facebook

Facebook Adding 3D Photos to News Feed

During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out.  Most of these new features focus on the evolving AR capacity of the platform.

However, there was one other feature that stood out on their coming soon list,but did not get a lot of attention.

3D Posts in Camera – Take a 3D post from News Feed and experience it in your world with Facebook Camera on your mobile device.

3D posts will give a new look and depth to your posted images, for companies selling goods and products this will provide a way for potential customers to really view an item from every angle. An “eye-catching visual effect.” read more
May 31, 2018 / / Facebook

What are Facebook Stories and Why Does it Matter to My Business

Facebook Stories are a visual way to share content, it is a feature that adds filters and effects to images, photographs, or videos on your phone.  Rather than just posting these images to Facebook, they are posted to the Stories section of Facebook App and are only available on mobile devices.

The Stories are shared only to specific people the user choses, through direct sharing.  Friends receiving Stories are only able to view it once.  Once the story ends, the image or video will no longer be visible. read more
May 18, 2018 / / Facebook

Facebook Creates a “Youth Portal” for Teens

Facebook doesn’t seem to care about the studies that show teens are leaving Facebook.

Earlier this week, Facebook introduced its Youth Portal.

Empowering Youth

Welcome to our Youth Portal. Consider this your guide to all things Facebook: general tips, insider tricks, privacy and safety information, and everything else you need to have a great experience on Facebook. It’s also a space for you to hear from people your age, in their own voices, about the issues that matter to them online.

Take a look around — these resources were made specifically for you, your friends, and your real-life experiences online and off. read more
April 9, 2018 / / Facebook

Facebook: It’s Complicated

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing.  For example, I indicated that I was a bird watcher and artist.

When I opened my news feed and found an ad for a birding event in my area.  I called a friend, who hadn’t heard about the event. We decided to go.  Later, there was an ad for a company called Cheap Joe’s. It offered art supplies at discounted prices.  I bought a tube of paint and have been a satisfied customer ever since.  Without Facebook, I may never have known about these things. I understood that I was “targeted.” I am okay with that type of targeting. read more