Off-line Social networks have been around since cavemen gathered around a fire and told stories to each other. Networking events have been popular with Chambers of Commerce and other business groups for many years. In the mid-1990’s organized networking or “leads” groups became popular. These groups met on a regular basis, got to know each other tried to understand what other group members did in order to be able to give and receive referrals. The idea behind all business networking groups is simple – to increase the reach of the company and generate more business.
Category: Digital Marketing
Some business models have the principal of a start-up company adding his name into every box on his organizational chart. The idea is that as the business grows, new names will replace the owner’s in those boxes.
The concept of doing things yourself when you have more time than money works if the things you do have a positive impact on the bottom line – in other words, if they are done effectively enough to generate the income needed to provide more money than time.
For example, hiring an accountant to keep an eye on finances, or a clerk who can answer phones and do administrative tasks may actually save both time and money. read more
Several years ago my husband and I bought some patio furniture. When it came, we realized it had to be assembled. My husband told me to go shopping and that he would have the set built when I got back. When I did get back, I found him wielding his drill. “The holes for the (blank) chair are not drilled correctly. Nothing fits!” I took a quick look at the instructions (still safely in the box) and told him that I thought he was trying to install the arms from the chair onto the chaise lounge. They were definitely different. He did not appreciate my interference. But he looked again, and put the right arms with the right pieces and Voila, we had our patio set. No drilling required! read more
In the “Dark Ages” before there were on-line games – even before Pac-Man – I played Monopoly. To me, playing meant moving my little shoe around the board, landing on property, railroads, and Community Chest squares, taking Chances, paying “rent” and going to jail. I wasn’t really interested in spending my money on little squares of property, and even when I decided to buy a property, I didn’t like spending even more money on houses and hotels. I always ended up paying all of my money to other players, never won and didn’t really like the game. Ultimately, I convinced my friends to play games like Battleship, Clue and Twister. read more
It is hard to turn on TV, open your email, read a magazine or open a bag of potato chips without being reminded that Facebook, Twitter and other social sites are taking over the marketing landscape. But for every success story, there are countless stories of business owners complaining that Social Media does not work.
If you think it doesn’t work, maybe you aren’t doing it right. Watch the evolution of a new business launching on Social Media and see their success after only one month and learn what it takes to succeed. read more
A couple of years ago we were contacted by a local dog walker. She was a one-woman operation and spent her days driving to the houses of her clients, caring for their pets. She had already spent over $1,000 for her website, but her designer had told her up front, “I don’t do SEO.”
Her answer was to hire an SEO company. This company charged her $2,000 a month. They sent her website analytics and made suggestions, including that she have her website optimized for search engines and get on Social sites. read more
When I was a first-grader, I was fascinated when my teacher told us that the most stable stool has three legs. A two-legged stool will fall over, and four-legged stools sometimes wobble. But a three-legged stool will always have all three legs on the ground.
Inbound Marketing Strategy is like a Three-legged stool
Inbound marketing reminds me of that three-legged stool. A digital marketing program needs at least three sturdy legs – each of equal “length” or importance – in order to support a company.
Leg #1. Website. Even for “brick and mortar” companies, the website is their virtual storefront (or virtual headquarters). With all of the technology changes, and changes in the way people wish to interact with websites, companies that have not upgraded their sites within the past year or two may be losing customers. For example, if a company’s site is not mobile-friendly, does not open quickly, and has not replaced older coding technology (e.g. Flash), an ever-increasing segment of customers and potential customers will at best think the company is not up-to-date, and at worst, just go to the next site. Also, if the site has not been well-optimized for the new Google guidelines, it may not show up in Google searches. read more