Category: Digital Marketing

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

June 11, 2019 / / Digital Marketing

Regardless of the size of your business deciding who will handle your digital marketing needs is a standard question.

Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.

There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.

Here are 3 reasons why outsourcing makes sense.

1.    Outsourcing Makes Cents

Seriously though, outsourcing does save your business in the long run.  Hiring staff usually requires a somewhat steep salary.  The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manger is $99,914.  Not to mention the health benefits, vacation, sick pay, unemployment insurance, workers’ comp insurance, etc. read more

March 6, 2019 / / Digital Marketing

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year.  Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion.

It is probably no surprise that the biggest players in digital advertising are Facebook and Google with a combined market share of 60 percent.  However, Amazon continues to challenge these giants with an expected ad growth of more than 50% in 2019. Notably, mobile advertising will continue its rise with its share of digital ad spending, totaling around $87 billion. read more

February 18, 2019 / / Digital Marketing

Generate quality leads with a stellar digital media marketing strategy.  All too often business owners expect digital media and social media marketing to generate immediate sales, but the funnel with online marketing is very different and misunderstood.

Digital and social media help generate quality leads.  Good lead generation nurtures and educates your online audience until they are ready to buy.  Leads also help to grow referrals for even further sales.

A consumer’s journey begins with awareness of the business, from there the consumer is sent to the website (or into a physical location.)  Once this consumer hits the website (or visits the store) it is now the job of the website to convert these leads into sales. read more

November 29, 2018 / / Digital Marketing

Hard to believe that we are headed into the final month of 2018.  As predicted, video marketing was important and influencer marketing is becoming a necessity.

However, there are several other marketing strategies you need to watch for in 2019 and be ready to jump into if you want continued success.

1.    Smart Speakers

Smart speakers have become a preferred search method for many consumers.  In fact, 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.

As more consumers rely on smart speakers, there will be more online efforts to provide online audio content.  Additionally, there will likely be more advertising opportunities on these platforms in an effort to monetize the oral content. read more

August 23, 2018 / / Digital Marketing

“With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or not the windshield wipers are on.” (Wall Street Journal)

This data has potential beyond vehicle operation and automaker information.  Auto manufacturers are interested in the potential new revenue stream that could come from monetizing this data.  Automakers could have the ability to build a Google type ad platform, allowing businesses the ability to be put in front of drivers at opportune times. read more

July 24, 2018 / / Digital Marketing

Over 2.1 million negative1 mentions about businesses are made on Social Media every day in the U.S and nearly half of all digital buyers worldwide2 state reading reviews, comments, and feedback on Social Media influences their shopping behavior.

Managing your online reputation is just as important as sending out postcard of coupons or posting a sales special on Facebook.

Your reputation on social media revolves around the community you build and the content you publish.3

Improving Your Online Reputation

Tip #1: Listen Socially

In order to improve and maintain your online reputation you need to monitor Social Media for mentions of your business, also known as “Social Listening.”  This allows you to gauge how others view your products and perceive your business. read more

September 28, 2017 / / Digital Marketing

Who is Generation Z?

Generation Z, also known as the iGeneration, Centennials, Post-Millennials, and the Homeland Generation are the demographic group after the Millennials. While there is no definitive starting or ending date for Generation Z, most were born between 1996 and 2010. Generation Z is predominantly the offspring of the Gen X group.

The most significant characteristic of this group is their usage of the internet from a very early age.  Generation Z has grown up online.  They are comfortable with technology and do most of their socializing on Social Media websites. read more

September 25, 2017 / / Digital Marketing

Introducing Generation C, the digital generation.  Generation C is the “term used to describe people who care deeply about creation, curation, connection and community.”

No single age group defines Gen C.  Gen C is an attitude, Generation C is defined by specific characteristics.  Generation C has become a powerful force in consumer culture.

Though Millennials make up 80% of Generation C and tend to be more digital driven, they aren’t the only demographic that lives on their phone.  Generation C encompasses anyone between the age of 13 and 90 who are digitally driven. read more

June 5, 2017 / / Digital Marketing

BABY BOOMERS

Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1

Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins.

  • 91% of Baby Boomers have some sort of Social Media account.2 Boomers are also known as the “silver surfers,”3 because they will seek out new platforms to use and navigate them to reach out to others.  They favor Facebook and are quite vocal about what they want and how they want it.  Boomers spend 27 hours a week on the internet (2 hours more than 16 to 34-year-olds.)Boomers are more likely to act based on something they see on Social Media.
  • 36% of Boomers 65 years and older use Facebook.5
  • 75% of Boomers use Facebook daily.5
  • 58% are more likely to visit a company’s website after seeing them on Facebook.2
  • Boomers are most likely to complete a questionnaire or poll.2
  • 95% of Boomers prefer email over messenger2 (so send those email newsletters to these folks.)

Takeaway…

  • Use interactive content.
  • Share content that is relevant and offers information they can use.
  • Encourage newsletter sign-ups (and send an email newsletter.)
  • Ask for their opinions, they are very opinionated and not afraid to share their views.

GENERATION X

Generation X, or Gen X, is the demographic cohort following the baby boomers. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.6 read more