Category: Content creation

August 10, 2016 / / Blogging

Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie.  We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy.


Social Media has Changed the Paradigm

While our mothers may have struggled to understand our obsession with certain brand names, today, it may be just as hard to understand how certain products become popular so quickly. The answer is Social Media.  People of all ages today rely on Social Media platforms to tell them what is “hot” and what is not. And while TV and celebrity endorsements were once the best way to start a “buzz,” today’s consumers are not interested in paid advertisements or celebrities. They want to hear from “real” people, who are more like them, people who are willing to share their experiences. These people are known as “influencers.” They are perceived to be more authentic and trustworthy. read more

December 1, 2015 / / Content creation

Plagiarism is the practice of taking someone else’s work or ideas and passing them off as one’s own.  Synonyms: Copying, infringement of copyright, piracy, theft, stealing. (Google)

Using an image without permission or attribution is also considered plagiarism.  Violating image copyright can be a serious problem for you if you don’t understand the guidelines.  There are countless sites on the internet that provide images, Google even has an image search function.

However, not all of these images are free to use.  It is important to understand that when you select an image from the internet and use it in your own Social Media updates, emails, website or blogs you need to make absolutely sure that the image is available for use in your publications. read more

May 13, 2015 / / Advertising

When our company began publishing websites, there were only about 1 million web pages on the internet – sounded like a lot then. But not when you consider that today there are over 47 billion published web pages. It is easy to see why getting found online is not as easy as it once was.

But that is only half the story. Customers have changed – or at least their buying habits have.  There was a time when people walked into a store or called a service provider, expecting them to provide the answers to their problems.  Today, by the time any contact is made, most consumers have already done at least some research online.  They may have looked at a few websites, read a few blogs, followed a company on Facebook or Twitter, or (for business to business people) made some connections on LinkedIn. Today we truly are dealing with an educated consumer. read more

February 25, 2015 / / Advertising

65-85% of people describe themselves as visual learners.  Facebook posts with images get 7 times more likes and 10 times more shares that those without.  Twitter now encourages tweets with images.  Psychological tests prove that when presented with an image and text, the image gets most of the attention, but the text also gets more attention than text without an image.

The almost instant (and growing) popularity of visual platforms like Pinterest, Instagram and Snapchat is testament to how important visuals have become in the online “Social” world.   Facebook, Twitter and even LinkedIn encourage people add images to their Timelines, and to their ads. read more

October 20, 2014 / / Content creation

Until the cusp of the 21st Century, marketing books were pretty standard. The four P’s of marketing were immutable.  Products were Priced based on demand and Placed (sold) in stores. Promotion consisted of magazine and newspaper ads, signage and personal selling.  While there were a few tweaks in newer editions, the only major revisions to marketing books were made in the mid-20th century when television and radio became popular.

The 1980’s and 1990’s saw the precursors of social networks, and while some pioneering salesmen may have been hawking their wares there, the use of social networks as marketing vehicles was not on the radar of most people. In 1993 the World Wide Web became available to the general public, and along with it Email and online sales/auction sites. Some marketing books from that time included chapters on the Internet and websites and books about going “online” started to appear. read more

October 6, 2014 / / Content creation

If you are not a fan, The Walking Dead comic books and TV series have been a remarkable success with millions of readers and viewers anxiously waiting to see what is in store for the few people who escaped the virus that turned almost everyone else into zombies.  The plot of the story is actually fairly simple, Sherriff Rick, who escaped because he was in a coma when the virus struck, has gathered a small band of people, who are trying to find a place to live where they will be safe from the zombies.  Of course, this isn’t as easy as it sounds. read more

March 25, 2014 / / Blogging

You may have heard that companies that blog regularly get more leads and customers than those who don’t. (Small businesses with blogs generate 126% more leads). You may have heard that Google’s Hummingbird wants to see a lot of fresh content. (Websites with blogs have 434% more indexed pages.) You may even have heard that 61% of US consumers have made a purchase based on a blog post and that 81% of consumers trust advice and information from blogs. (Statistics from Social Media Today.) read more

January 10, 2014 / / Content creation

I can’t quite figure out the flurry of articles and blog posts that have been posted in the last few weeks either telling us that 2014 is the “Year of Content,” or heralding its “death.”  The fact is that marketing has always been about content.  From the time the fur traders sat around the campfire at the local fort and tried to sell their pelts (and I’m sure even before that) we have tried to spin stories that helped us sell the goods and services we possessed to people who we believed could use those goods and services.  Those stories – whether told around a campfire, written on a leaflet, published in a newspaper or emblazoned on the side of peddler’s wagon – were content. read more

January 8, 2014 / / Content creation

Writing is not only my passion, it is my business. I provide content for websites, blogs, newsletters and even books.  Most of the time, I am a ghostwriter and don’t get a byline for my writing (just a paycheck!) But I also write for my blog and for the online magazine Business2Community.  And when I publish to those venues, I do get a byline (but, alas, no paycheck).

When I write for my business, I do it to get recognition, to show prospective clients that I can write, and that I know my subject.  I am always happy when I do a Google search and find articles I have written. I also am extremely happy when people share my articles on social sites and include a link back to the original work. read more

December 12, 2013 / / Content creation

I was recently asked to design an ad for a local insurance agent.  The ad is going to go into a small booklet that will be passed out at an awards luncheon.  The booklet will be printed in black and white, contain the agenda, the names of the nominees and ads by local sponsors. The luncheon will be held in a local hotel ballroom, and the guests will probably leaf through the booklet while they wait for lunch to be served. They may take it home, but the sad fact is that many will leave the booklets behind. read more