Category: Consumer Marketing

November 28, 2018 / / Consumer Marketing

Hard to believe, but Thanksgiving weekend has come and gone.  The big Black Friday and Cyber Monday deals are over for another year.  While the 2018 shopping extravaganza was a bit down, one thing is certain, consumers are shopping both online and offline during the sales.

From Thanksgiving Day to Cyber Monday nearly half of all shoppers purchased items both in the store and online.  These multi-channel shoppers grew 40% this year, according to retail trade groups.

Shoppers also spent $93 more on average than those who shopped only in stores or only online. read more

October 11, 2018 / / Consumer Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year.”

Matthew Shay, NRF President and CEO

Spending for Halloween in 2018 is projected to reach a record high of $9 billion, this is roughly the same as the $9.1 billion projected in 2017, but up from $8.4 billion in 2016 and $6.9 billion in 2015. read more

August 27, 2018 / / Consumer Marketing

Twenty years may seem a long time to our younger readers, but for many of us, the years have flown by and it doesn’t seem possible that Y2k was almost 20 years ago.

During that time the marketing landscape has changed dramatically, catching many business owners off guard. In 2000 the advertising was largely done on network television, radio, print newspapers and magazines. Not every company believed they needed a Website.

In 2018 media consumption is on platforms that didn’t exist in 2000, like Facebook, Twitter and Instagram. Some people have not only stopped watching network TV, but some have also eschewed cable to spend their time on YouTube, Netflix, Hulu and Amazon. While Yellow Pages were alive and well at the turn of the last century, most people now search for businesses on digital media. Furthermore, visits to stores are being replaced by online shopping. Smart phones are often where purchases are made. read more

August 27, 2018 / / Consumer Marketing

Social Media, Email, and Video Marketing Should Work WITH your Other Marketing Efforts

If you want the best results from your Social and Digital marketing and advertising efforts, incorporating your online efforts with offline efforts will help you achieve success.  It doesn’t have to be (and shouldn’t be) one or the other.

Defining a strategy that uses content both online and offline will help ensure your success.

  • When sending out a postcard, run a few Facebook Ads to the same zip codes at the time the postcards should hit consumers’ mailboxes.
  • Coupon Mailers should also offer a reason for people to visit your Social Accounts and/or your website.
  • When sending out mailers or advertising in a local magazine mailer, send out an email blast referencing the mailer and offering a special or discount.
  • Target a specific audience that will be receiving a mailer with Social updates and offer a special discount.
  • Post a discount in your physical location, when customers follow your Social Account they will receive a discount at that visit.
  • Offer an incentive/discount/special coupon on Social Media encouraging followers to visit your physical location or website.

Don’t spend all your budget on one thing, incorporate several methods to advertise and marketing your business both online and offline to maximize effects and get the most bang from your budget. read more

April 19, 2018 / / Consumer Marketing

Yodle Insights is a study of 6,000 online consumers and how and why they choose local businesses.  With over 28 million local businesses in the US, according to the US Census Bureau, competition in some areas can be fierce, factor in national chains and companies and the competition increases.

How can a local business find, attract, and convert consumers to paying customers?

  • 75% of consumers go online and research a business before deciding to make a purchase from that business.
  • 4 out of 10 consumers use online review sites or Social Media to find new businesses.
  • 27% of consumers who hear about a local business offline still visit the website of that business prior to visiting the business.

Online Presence is Crucial

More consumers are searching review sites and Social Media than conducting a typical online search when looking for local businesses.  This means your business needs comprehensive online representation. read more

April 19, 2018 / / Consumer Marketing

According to the US Census Bureau, there are 28 million local businesses in the United States.

A study of over 6,000 local online US consumers was conducted to show how consumers find, choose, and interact with local businesses.  In addition to indicating what consumers would most like to see from local businesses.

Key Findings

  • 82% of consumers use local businesses.
  • 48% of consumers plan to increase their use of local businesses.
  • 96% of consumers think local businesses offer more personalized services.
  • 75% of consumers say revies give a business the competitive advantage.
  • 86% of consumers are willing to leave a review if they had a positive experience.
  • Only 7% of consumers are asked to leave a review.

The Personal Touch Matters

While 77% of consumers believe that national chains have more competitive pricing, 72% are willing to pay more in order to use a local business and receive more “quality work.”  96% of local businesses do beat the national chains when it comes to personalizing services. read more