Hard to believe, but Thanksgiving weekend has come and gone. The big Black Friday and Cyber Monday deals are over for another year. While the 2018 shopping extravaganza was a bit down, one thing is certain, consumers are shopping both online and offline during the sales.
From Thanksgiving Day to Cyber Monday nearly half of all shoppers purchased items both in the store and online. These multi-channel shoppers grew 40% this year, according to retail trade groups.
Shoppers also spent $93 more on average than those who shopped only in stores or only online.