Category: Branding

August 10, 2016 / / Blogging

Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie.  We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy.


Social Media has Changed the Paradigm

While our mothers may have struggled to understand our obsession with certain brand names, today, it may be just as hard to understand how certain products become popular so quickly. The answer is Social Media.  People of all ages today rely on Social Media platforms to tell them what is “hot” and what is not. And while TV and celebrity endorsements were once the best way to start a “buzz,” today’s consumers are not interested in paid advertisements or celebrities. They want to hear from “real” people, who are more like them, people who are willing to share their experiences. These people are known as “influencers.” They are perceived to be more authentic and trustworthy. read more

March 7, 2016 / / Branding

Many of our clients are small (to very small) businesses.  They call us because they want to reach more potential customers and to keep the ones they have happy.  Most of them have very tight budgets.  While we believe that even small businesses that want to survive should allocate a reasonable budget to marketing, there are ways to maximize the marketing budgets of even the smallest company.

Here are a few things that have worked for our clients:

  1. Craigslist. One of our clients sells used restaurant equipment.  He has two large warehouses filled with appliances, furniture and equipment that restaurant owners and homeowners are looking for.  We publish attractive ads with photos on Craigslist. These “free” ads generate a lot of interest – and sales.  Offering a “special” on any of your products or services is a great way to get people interested in what you area offering.
  1. Website SEO/Blogging. As Google’s algorithm changes, updating your website for the best possible SEO is critical.  However, because Google admits that it favors “fresh” content, one of the best SEO tactics is to add a blog – and post often.  As professional writers and web developers, we understand how to incorporate good key words into an interesting “story.” Blogging pays big dividends:  Companies that blog enjoy a  5 times more web traffic and generate 67% more leads than those what do not. (See our Info graphic.)
  1. Email Marketing/Newsletters. While blogging helps with SEO, sending an email newsletter to an interested audience is another great way to get your content noticed.  Mail Chimp is a free service.  We routinely send email newsletters for clients we blog for. We include their blogs, business updates, special events and special offers.  Adding an interesting image, video or slideshow increases the “open” rate dramatically.
  1. Social Media Marketing. Many of our clients add hundreds of new Facebook fans to their sites every week. Facebook and other social sites are one of the best ways to reach your audience, and turn them into customers.  However, doing it wrong will do more harm than good to your company.  If you are not posting often enough or not posting the right content the chances of anyone seeing your posts decreases drastically. If you are posting inappropriately or not responding to queries quickly, you risk alienating your audience.  Social Media has turned professional, and you should turn to a professional who thoroughly understands how it works.
  1. Facebook Advertising. Using a small daily, ad budget, we were able to add from 1-7 new customers a week to our client’s grocery delivery service. Facebook has been consistently adding new advertising products.  The key is to develop attractive ads, targeted to the right audience and have them displayed consistently.

While there really is no such thing as a “free lunch,” working with a company that understands how to turn a small budget into a winning strategy may be the closest thing to it. read more

January 1, 2016 / / Advertising

It’s a new year, time to sit down and reflect on business goals and strategies.

Here are 16 suggestions for success in 2016.

  • Verify website is responsive and mobile-friendly.
  • Optimize website monthly.
  • Publish a blog to website (weekly if possible).
  • Send a monthly newsletter.
  • Provide a monthly sales special or promotion.
  • Recognize the importance of online branding and visibility.
  • Reassess offline marketing and advertising efforts.
  • Shift SEO budget to Social efforts.
  • Invest more budget in Social Media.
  • Run Facebook Ads.
  • Publish updates to Social Accounts 1 to 3 times daily.
  • Spend more time on Social Media.
  • Provide Customer Service resources on Social Accounts.
  • Use Social Media to enhance other marketing and advertising efforts.
  • Become a “social” business.
  • Hire a professional Social Marketer to assist with these resolutions.
  • read more

    September 4, 2015 / / Branding

    Yet another piece of information you didn’t know you didn’t know. At the dawn of the Internet, there needed to be a way to define websites better than the numeric IP addresses originally used to name them.  In 1998 the ICANN (Internet Corporation for Assigned Names and Numbers) service was tasked with worldwide authority to release and monitor alphabetic domain names.

    In the 1980’s, there were only three designations that were open to the general public: .com, .net, and .org).  By 2002, four more were released to the public: .biz, .info, .name, and .pro. However, the .com designation became the preferred extension for businesses, since from the beginning most people identified the .com as the extension for commercial websites. read more