Category: Blogging

August 10, 2016 / / Blogging

Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie.  We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy.

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Social Media has Changed the Paradigm

While our mothers may have struggled to understand our obsession with certain brand names, today, it may be just as hard to understand how certain products become popular so quickly. The answer is Social Media.  People of all ages today rely on Social Media platforms to tell them what is “hot” and what is not. And while TV and celebrity endorsements were once the best way to start a “buzz,” today’s consumers are not interested in paid advertisements or celebrities. They want to hear from “real” people, who are more like them, people who are willing to share their experiences. These people are known as “influencers.” They are perceived to be more authentic and trustworthy. read more

January 1, 2016 / / Advertising

It’s a new year, time to sit down and reflect on business goals and strategies.

Here are 16 suggestions for success in 2016.

  • Verify website is responsive and mobile-friendly.
  • Optimize website monthly.
  • Publish a blog to website (weekly if possible).
  • Send a monthly newsletter.
  • Provide a monthly sales special or promotion.
  • Recognize the importance of online branding and visibility.
  • Reassess offline marketing and advertising efforts.
  • Shift SEO budget to Social efforts.
  • Invest more budget in Social Media.
  • Run Facebook Ads.
  • Publish updates to Social Accounts 1 to 3 times daily.
  • Spend more time on Social Media.
  • Provide Customer Service resources on Social Accounts.
  • Use Social Media to enhance other marketing and advertising efforts.
  • Become a “social” business.
  • Hire a professional Social Marketer to assist with these resolutions.
  • read more

    May 13, 2015 / / Advertising

    When our company began publishing websites, there were only about 1 million web pages on the internet – sounded like a lot then. But not when you consider that today there are over 47 billion published web pages. It is easy to see why getting found online is not as easy as it once was.

    But that is only half the story. Customers have changed – or at least their buying habits have.  There was a time when people walked into a store or called a service provider, expecting them to provide the answers to their problems.  Today, by the time any contact is made, most consumers have already done at least some research online.  They may have looked at a few websites, read a few blogs, followed a company on Facebook or Twitter, or (for business to business people) made some connections on LinkedIn. Today we truly are dealing with an educated consumer. read more

    February 25, 2015 / / Advertising

    65-85% of people describe themselves as visual learners.  Facebook posts with images get 7 times more likes and 10 times more shares that those without.  Twitter now encourages tweets with images.  Psychological tests prove that when presented with an image and text, the image gets most of the attention, but the text also gets more attention than text without an image.

    The almost instant (and growing) popularity of visual platforms like Pinterest, Instagram and Snapchat is testament to how important visuals have become in the online “Social” world.   Facebook, Twitter and even LinkedIn encourage people add images to their Timelines, and to their ads. read more

    January 9, 2015 / / Blogging

    I was recently contacted by a client I had not heard from in a while. I had set up a blog for him about seven years ago. After writing a few posts, he abandoned the blog.  When he called the other day, he told me that he was now ready to take his blog seriously.  He believes that having a blog is critical to his success and he would like me to write it for him.

    As we talked, it became clear to both of us that it is no longer enough to simply post the blog and forget it.  Today, writing the blog is only the beginning.  In order to stand out in a very crowded blogosphere, content has to be written, optimized for search engines, and repurposed for other platforms in order to find the largest audience possible. read more

    March 27, 2014 / / Blogging

    While readers evaluate content by the quality of the writing and whether it adequately answers their questions, and your content should always be your priority. However,  no matter how good your content is, if no one is finding it, you might as well save your time and energy. Today, most people are looking for content on Google and other search engines, but are also finding it on social sites, such as Facebook, Twitter, LinkedIn, Google+ and even Pinterest.

    One way to help your content be found is to use the same SEO strategies used by Websites. read more

    March 25, 2014 / / Blogging

    You may have heard that companies that blog regularly get more leads and customers than those who don’t. (Small businesses with blogs generate 126% more leads). You may have heard that Google’s Hummingbird wants to see a lot of fresh content. (Websites with blogs have 434% more indexed pages.) You may even have heard that 61% of US consumers have made a purchase based on a blog post and that 81% of consumers trust advice and information from blogs. (Statistics from Social Media Today.) read more

    January 15, 2014 / / Blogging

    I have recently been in several conversations about the value of an active company blog for B2B companies.  One of the arguments was that top level executives (the ones, who make purchasing decisions) don’t have the time or inclination to sit on the Internet and read blogs.

    While I don’t have a window into the executive suite, there are many studies that seem to contradict that assertion. For example, according to a recent HubSpot study, 92% of companies that blog often have acquired a customer from their blog. Also, InsideView reports that B2B marketers who use blogs generate 67% more leads than those who do not. (Could it be that even if the top executives are not reading blogs themselves, they are listening to people who do?)   Also, while most marketers point to the fact that large B2B firms rely on relationship marketing, is it possible that enabling sales people to refer their prospects to supplemental information online may help to “close the deal?” read more

    September 12, 2013 / / Blogging

    A couple of years ago we were contacted by a local dog walker.  She was a one-woman operation and spent her days driving to the houses of her clients, caring for their pets.  She had already spent over $1,000 for her website, but her designer had told her up front, “I don’t do SEO.”

    Her answer was to hire an SEO company. This company charged her $2,000 a month. They sent her website analytics and made suggestions, including that she have her website optimized for search engines and get on Social sites. read more