Category: Advertising

August 29, 2016 / / Advertising

Google AdWords used to be the internet standard for advertising.  Hiring a firm to optimize your website so you would rank closer to, if not at, number 1 in search results.  Adding in AdWords gave you an additional edge.

However, Facebook has been upping the ante with their advertising campaigns.  Creating very desirable features for businesses to use in order to get their business in front of people.

Each of the sites change their algorithms frequently.  Google shifts their requirements to rank high and Facebook changes what shows first in their users’ News Feeds. read more

May 31, 2016 / / Advertising

Starting immediately non-Facebook Users will see ads from the Platform outside the site.

This is a game changer!

Businesses can now target anyone who visits a website or mobile app within Facebook’s Audience Network, they do not have to have a Facebook account or use the site.

Until today, you had to be a Facebook user with an account to see ads created in the platform.

What is the Audience Network?

“The Audience Network is a collection of mobile apps where Facebook advertisers can serve ads using the same targeting and measurement tools that they use on Facebook. Essentially, running ads in the Audience Network extends an advertiser’s reach beyond Facebook and into mobile apps. Audience Network ads come in both native and display format for photos and videos…” (Facebook for Business) read more

May 4, 2016 / / Advertising

You have finally made the decision to run some Facebook Ads.  Sales could use a bump and there aren’t any other advertising sources out there that work and fit your budget.

Running Facebook Ads will guarantee sales right?  Wrong!

Facebook Ads are like any other Advertising source.  Whether it is the newspaper, television or a billboard the job of the Ad is to get people to notice your business and entice them to visit your website or store or pick up the phone and call.

Facebook Ads are no different, the job of the Ad is to reach people where they are – Facebook – and get them to click on the ad and visit your website to either learn more about your products or services or to make a purchase. read more

February 25, 2016 / / Advertising

Back in October 2015, Facebook began testing a new experience called Canvas.  This new feature provides a fast-loading, full-screen experience that allows a user to browse a variety of products on mobile before they are taken to the retailer’s website.  (See more on our blog.)

More people are spending more time on mobile, typically in just a few apps at a time, including Facebook.  Businesses advertising on Facebook found it challenging to provide “compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business.”  (Facebook for Business) read more

January 6, 2016 / / Advertising

Facebook has a secret.  If you own a service company, you should really know about it.

Search Engine Land discovered an area on Facebook (desktop only) called “Facebook Professional Services.”  This area lists local businesses and service companies with user reviews, all in one place.

Facebook has not formally announced this feature, and a Facebook spokesperson emailed Search Engine Land saying “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.” read more

January 1, 2016 / / Advertising

It’s a new year, time to sit down and reflect on business goals and strategies.

Here are 16 suggestions for success in 2016.

  • Verify website is responsive and mobile-friendly.
  • Optimize website monthly.
  • Publish a blog to website (weekly if possible).
  • Send a monthly newsletter.
  • Provide a monthly sales special or promotion.
  • Recognize the importance of online branding and visibility.
  • Reassess offline marketing and advertising efforts.
  • Shift SEO budget to Social efforts.
  • Invest more budget in Social Media.
  • Run Facebook Ads.
  • Publish updates to Social Accounts 1 to 3 times daily.
  • Spend more time on Social Media.
  • Provide Customer Service resources on Social Accounts.
  • Use Social Media to enhance other marketing and advertising efforts.
  • Become a “social” business.
  • Hire a professional Social Marketer to assist with these resolutions.
  • read more

    November 21, 2015 / / Advertising

    In 2014 Black Friday set new US online sales records and generated $2.4 billion.  This year it is predicted that online sales will reach $2.7 billion and total sales from all holiday shopping will exceed $885 billion.

    If you are a business that sells products or services that would make a great gift you need to take advantage of the holiday season.    You may also want to trade in your print ads for Social Media Advertising.

    Ecommerce sites typically rely on traditional online strategies to communicate offers, however with 47% of consumers stating that the internet is their favorite shopping destination  it may be time to update your online visibility and start communicating sales and offers via Social Media. read more

    November 5, 2015 / / Advertising

    Today, most businesses have a website, and most owners understand two important two things:  1) More people will find their businesses if their websites are on Page 1 of Google’s search results; and 2) Facebook is becoming a household word.  What is more difficult for them to grasp is what these facts actually mean when it comes to increasing sales.

    Websites

    Although Websites have been around for over 20 years, many business owners haven’t figured out how to make their websites effective sales tools. They hear about SEO, “algorithms” and “key words” and may follow their analytics, or even hire SEO companies to help them. But page 1 search engine placement will not help a company that has not implemented a website strategy that convinces people that the company has something worth buying and that the consumer should be buying it from them. read more

    October 23, 2015 / / Advertising

    “Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people interested in your business right where they’re looking—on their phones, tablets and computers.” (Facebook for Business)

    A strong daily marketing campaign combined with a defined daily advertising campaign can help your business generate revenue with Facebook.

    To ensure you are leveraging the full power of what Facebook has to offer, make sure you complete the following five steps.

    1. Optimized & Branded Business Page

    Your Business Page on Facebook is like a “mini-website” that provides Facebook users information they need to know about your business.  Your Page should have all sections completed, including hours, pricing, maps (if local establishment), contact information, link to your website and you should have your Page verified to s how you are an authentic business. read more

    October 3, 2015 / / Advertising

    The big shopping season is almost here.  If you are a brick-and-mortar retail shop or even an ecommerce store or any business offering products or services, the holidays mean big revenue.

    With just over a month until Black Friday, the official start of the holiday shopping season, it’s time to get your seasonal promotions in order and ready to go.  49% of marketers create and launch their holiday campaigns before Halloween. (HubSpot)

    If you have not considered Social Media as a starting point for your promotions this year you may want to consider these statistics: read more