June 18, 2018 / / Facebook

Your Business Should be Using Facebook Click-to-Messenger Ads

  • 8 Billion messages are sent between people and businesses each month.1
  • 53% of people are more likely to s hop wit ha business they can message directly.2
  • 56% of people would rather message than call customer service.3
  • 76% of people say mobile messaging apps have improved their lives.4

Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.

Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.

Businesses can develop a more personal, and stronger, connection with customers and potential customers.  Customer experience is important.  Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads.

According to Facebook6, “ads that open conversations in Messenger will now reach people more likely to reply to your business, helping move customers from consideration to action. This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.”

Messenger Ads help7:

  • Drive Sales
  • Generate Leads
  • Answer Questions
  • Offer Support

For more information on Messenger Ads See Facebook or contact me to help set yours up today!

 

 

  1. https://www.facebook.com/business/m/start-conversations-with-messengerX
  2. https://www.facebook.com/business/m/start-conversations-with-messenger
  3. https://www.facebook.com/business/products/messenger-for-business
  4. https://developers.facebook.com/docs/sharing/3d-posts/
  5. https://blog.drift.com/value-of-live-chat/
  6. https://www.facebook.com/business/help/151265592264111?helpref=page_content
  7. https://www.facebook.com/business/m/start-conversations-with-messenger

 

CategoriesFacebook

Tagsads advertising click-to-messenger ads customer experience Facebook Facebook Advertising facebook messenger messenger Social Media Advertising social media marketing

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!