- 8 Billion messages are sent between people and businesses each month.1
- 53% of people are more likely to s hop wit ha business they can message directly.2
- 56% of people would rather message than call customer service.3
- 76% of people say mobile messaging apps have improved their lives.4
Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.
Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.
Businesses can develop a more personal, and stronger, connection with customers and potential customers. Customer experience is important. Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads.
According to Facebook6, “ads that open conversations in Messenger will now reach people more likely to reply to your business, helping move customers from consideration to action. This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.”
Messenger Ads help7:
- Drive Sales
- Generate Leads
- Answer Questions
- Offer Support