There are a lot of Social Media Networks out there, from Snapchat to Facebook, but you don’t need to be on all of them. In fact, it is good for your budget and energy to select the most effective Social platforms for your business.
Each of the Social Networks offers different marketing and advertising opportunities and each Network typically caters to a particular demographic.
A few things to consider when deciding where to spend your budget:
What is the Target Demographic of the Social Site?
According to Pew Research:
- Instagram is the most popular site for young adults ages 18 to 24.
- Pinterest is more popular with women.
- LinkedIn is more popular with college graduates and those in high-income households.
- Facebook is popular with over 80% of those ages 18 to 49.
- YouTube is most popular with those over 50 years of age.
If you are selling items that are geared toward college-aged adults, Instagram is likely your best platform, however if you are selling items geared to empty-nesters or retirees your efforts are best spent on YouTube.
Facebook is typically the best platform for any business.
What is the main function of the Social Site?
Each Social Network specializes in something. Instagram is great for companies that want to showcase their products visually, Facebook is great to reach a large audience or to very specifically target a particular demographic, Snapchat is a great way to reach school-aged children.
You need to determine the best way your products or services are showcased and select the Social Site that will best suit your business.