Author: Laura Donovan

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!
June 2, 2016 / / Facebook

Instagram, a Facebook-owned platform has just announced new features to entice smaller businesses to advertise there.  The new “Instagram Business Tools” will allow users to talk to companies on the app, and will offer companies the opportunity to view the engagement and performance metrics for its content. Companies can also promote posts (similar to Facebook) directly through the app.

Why Should Small Businesses Care?

Instagram allows companies to showcase their products in a visually appealing way and has over 400 million monthly active users. While this number pales compared to Facebook’s 1.5 billion users, it is significant because Instagram adds even more data to Facebook’s already enormous stockpile of information on its users. This information is made available to marketers, who use it to find customers. read more

May 31, 2016 / / Advertising

Starting immediately non-Facebook Users will see ads from the Platform outside the site.

This is a game changer!

Businesses can now target anyone who visits a website or mobile app within Facebook’s Audience Network, they do not have to have a Facebook account or use the site.

Until today, you had to be a Facebook user with an account to see ads created in the platform.

What is the Audience Network?

“The Audience Network is a collection of mobile apps where Facebook advertisers can serve ads using the same targeting and measurement tools that they use on Facebook. Essentially, running ads in the Audience Network extends an advertiser’s reach beyond Facebook and into mobile apps. Audience Network ads come in both native and display format for photos and videos…” (Facebook for Business) read more

May 28, 2016 / / Content Marketing

Several years ago, in the early stages of Social Media Marketing, we were hired by a local company to manage their Social Media Marketing Campaign.

As was typical at the time, the business manager knew Social Media was important for growth, but the owner was skeptical.

We got about 2 weeks into the month when they called us to say they wanted to cancel our services.  They didn’t see the value of paying us to “post stupid, silly photos.”

Over the next few years we have run into a few people who thought that Social Media updates were not a serious part of the marketing package and that the posting could be done by one of their employees or interns. read more

May 27, 2016 / / Facebook

Local home service companies have always relied on the phone book and mailers to gain new customers and generate leads.  This has worked great, but the game has changed.

Facebook marketing and advertising has better pricing, better reach and better results than any other advertising source.  Facebook Ads reach 89% of the intended audience, most other online advertising only reaches 38% of the intended audience.1

  • 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.2
  • 71% of consumers have an improved perception of brands when they see positive reviews on Social Media.3
  • 81% of people said they are influenced by what their friends share on Social Media.4

Your business simply must have an active Social Media presence.

The New SEO

Additionally, given the fact that there are usually several other HVAC companies in any given area it is important to be more visible online.  SEO becomes an important criteria for HVAC business owners.  Hiring companies to increase their SEO, optimize their websites or pay for Google AdWords. read more

May 26, 2016 / / Content Marketing

Social Media is fast becoming the main way to reach new customers and generate revenue.  Nowhere else can you reach billions of people in one place?

While those billions are scattered across the world, chances are there are several million people on Facebook who would be potential customers for your business.  Yet so many businesses still are not taking this seriously.

There are now over 50 million small businesses on Facebook, yet only 3 million of them are advertising.  There is a huge opening for businesses to corner their market. read more

As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing.  Many are now on the hunt for Social Media Marketing professionals.

The problem is that many are still mired in the old marketing paradigm.  They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media marketing. They are trying to fit a round peg into a square hole. read more

July 28, 2015 / / Facebook

Bias:  A  particular tendency, trend, inclination, feeling or opinion, especially one that is preconceived or unreasoned; unreasonably hostile feelings or opinions about a social group. (

Facebook’s employee training program, Managing Bias, is now available for anyone to view and use in any organization for training purposes.

Sheryl Sandberg, COO at Facebook, announced in a Newsroom post that they will be providing their company diversity training for anyone to access.

Their Managing Bias video is available for anyone to view and use in training, allowing users to customize it to fit their organizations training program or using the video on its own to share how to understand biases. read more