Instagram, a Facebook-owned platform has just announced new features to entice smaller businesses to advertise there. The new “Instagram Business Tools” will allow users to talk to companies on the app, and will offer companies the opportunity to view the engagement and performance metrics for its content. Companies can also promote posts (similar to Facebook) directly through the app.
Why Should Small Businesses Care?
Instagram allows companies to showcase their products in a visually appealing way and has over 400 million monthly active users. While this number pales compared to Facebook’s 1.5 billion users, it is significant because Instagram adds even more data to Facebook’s already enormous stockpile of information on its users. This information is made available to marketers, who use it to find customers.