Author: Laura M. Donovan

Laura Donovan is President of The Word Pro, a nationally recognized, award winning Digital Media Marketing Firm. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+, Twitter, etc. since 2009. I have helped hundreds of small-to-medium-sized businesses, in a variety of industries, across the U.S. with Digital and Social Media Marketing and Advertising. At The Word Pro, Inc. you get one-on-one service that is customized to your business goals and specific needs. From the first conversation we have, I help to build your digital and social media solutions that are affordable and effective. I have provided training sessions, conducted seminars and webinars, and manage the entire process so all you need to do is run your business, my team and I take care of the rest!

My business partner and I attend many networking functions and are often asked to speak about Social Media Marketing.  The number one question we are always asked is, “why do I need to put my business on Facebook”, usually followed by “Don’t tell me it’s because it’s where my customers are!”

Here are a few reasons your business would benefit from a presence on Facebook.

5.    In the near future we will no longer search for products and services they will find us via social media. read more

I joined a Business Page last week; it is a local company whose services I would have been interesting in using and have Friends who would potentially be interested in using them as well.

Not much was going on with the Page.  However, on Saturday morning I logged on to my Facebook Account and my entire News Feed was filled with posts from this business.  Most of the posts were irrelevant and provided no real useful information, a few of the posts were somewhat informative, but there were so many posts I did not take the time to weed through them.  read more

April 29, 2011 / / Uncategorized

As a business owner hiring someone to handle your marketing on the various Social Networks and choosing the right consultant to represent your business can be a daunting task.  There are numerous  companies to choose from in the Chicago area.

When considering a particular person or company to represent you on the Social Networks you really need someone who understands Social Media and how it works, in addition to understanding your business.  Here are a few tips to see what Social Media Marketer would be the right fit. read more

QR Code, or Quick Response Code is a 2-dimensional matrix barcode that is readable with a Smartphone reader, available in any of the App stores (Droid or iOS).  The code is a grouping of modules arranged in a square pattern, any information can be embedded in the code and when read by the App it opens on the phone supplying the reader information or direction to a website.

QR Codes were initially used to tracks stock in vehicle manufacturing and are now being used on a larger scale including commercial tracking applications.  Realtors began using QR Codes in advertising and on sale signs and paperwork, directing potential buyers to a website with the complete home listing.  read more

April 18, 2011 / / Facebook

Everyone knows Social Media is where they need to be to promote just about anything.  There are many sites to choose from, but the most popular and largest of all is Facebook.  Facebook is free, has the largest number of users and is, it seems, everywhere.

These days you can’t turn on the TV, read the paper, read a magazine, open a bag of chips without seeing the Facebook  logo–Find us on Facebook, Be our Friend on Facebook, enter our contest on Facebook….that little “F” logo is everywhere.  read more

So, you have decided to jump into Social Network Marketing, good choice.  With over 500 million people on Facebook and 30 billion pieces of content (web links, photos, blogs, etc.) being shared monthly (Facebook) it is a powerful marketing tool to use. But where do you begin?

Create a Business Page, post your Logo and post updates, that is it, you are done right – unfortunately no, there is actually is a lot more that goes into it.

The newest position at most large companies is a dedicated Social Network Marketer.  Large companies and their marketing departments are understanding they must have a dedicated Social Media person, someone to handle only the Social Media sites, launching campaigns, engaging with customers, measuring the success of the sites and providing interesting and informative information to post in order to keep Friends and Followers of their sites is just the tip of the iceberg. read more

If you have a Facebook Business Page you are familiar with the action on your Page and the Metrics Facebook uses to measure its “worth”.  Viewing the weekly updates regarding new Friends, visits to the Page and pulling up the Insights for the last month can sometimes be a bit disappointing. 

There will be weeks where your Page is active, Friends are visiting your Page, commenting on the Page, sharing information and then there are the weeks when it seems all the arrows are red and it feels like your Page is pointless – it is not. read more

So you finally put your Business on Facebook, after seeing everyone else with a Business Page and seeing the blue square with the ‘F’ in it everywhere you turn.  Good for you, you have just put your business on one of the most important marketing sites out there at this time.  Now what?

Just having a Facebook Page is not going to do much. Though you have the most beautifully designed Facebook Page and your Business Page has a lovely profile picture custom-made just for the Page, you have a Welcome Landing Tab as everyone has told you this is the key to getting Friends, and you figured out how to organize your Photo Strip to spotlight what you do – terrific, but this is not what is going to generate new customers or create revenue. read more