Alignable is an online networking site where small business owners gather to make connections, build meaningful relationships and collaborate to move their businesses forward.
They recently polled more than 1,200 of their users to see how they use Facebook for marketing. Participating companies were located in North America, with fewer than 50 employees, encompassing both business-to-business and business-to-consumer companies, with even representation.
Alignable found that Facebook was the “social network for local businesses.” It is where small and mid-sized businesses have the most success. The top two areas of success for these businesses on Facebook are generating awareness and generating new business.