Author: Laura M. Donovan

Laura Donovan is President of The Word Pro, a nationally recognized, award winning Digital Media Marketing Firm. She is a graduate of North Central College with a degree in Organizational Communications, a discipline that has proved valuable in her Social Media endeavors. Laura been managing Facebook, Google+, Twitter, etc. since 2009. I have helped hundreds of small-to-medium-sized businesses, in a variety of industries, across the U.S. with Digital and Social Media Marketing and Advertising. At The Word Pro, Inc. you get one-on-one service that is customized to your business goals and specific needs. From the first conversation we have, I help to build your digital and social media solutions that are affordable and effective. I have provided training sessions, conducted seminars and webinars, and manage the entire process so all you need to do is run your business, my team and I take care of the rest!
August 29, 2019 / / Social Media

Same blog – different site!

We have migrated our blog over to our main website.

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

“Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” (Wikipedia)

If your friends jumped off a bridge would you jump off too?  Psychology says you would.  Social Proof is a psychological phenomenon where people assume the actions of others to reflect the right behavior for certain situations. read more

August 14, 2019 / / Pinterest

Move over Halloween Margarita recipes, home décor ideas, and knitting projects, make room for automobile sales.

Oracle Data Cloud (ODC) analyzed new vehicle registration data and found Pinterest users were 28% more likely than non-Pinterest users to buy a new vehicle within the first 90 days of its release.

Additionally, Pinners were 31% more likely to buy a new SUV model after its release.

Pinterest by the Numbers

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. read more

August 14, 2019 / / LinkedIn

Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.

Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.

1.    Update & Edit Business Info

Ensure the information about your business is up-to-date and accurate.  Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides. read more

August 7, 2019 / / Social Media
  • Do you have a Yelp profile?
  • Do you have Yelp reviews?
  • Do you get constant calls and emails from Yelp Sales Reps offering help to “boost your visibility” on Yelp?

If you have wondered if it’s worth it or not, you need to judge for yourself.

What is Yelp

Yelp is a business directory service and crowd-sourced review form designed to help local businesses by publishing crowd-sourced reviews about businesses. (Wikipedia)

Allowing consumers to view reviews and make purchasing decisions based on these reviews.

Yelp by the Numbers

  1. 35 million unique visitors, on average, visit the site monthly.
  2. Over 184 million reviews were written on yelp (by the end of Q1 2019.)
  3. 45% of consumers say they are likely to check reviews on Yelp before visiting a business.

The five most reviewed business categories on the site are:

  1. Restaurants
  2. Home and Local Services
  3. Beauty and Fitness
  4. Arts and Entertainment
  5. Events

How consumers find reviews on Yelp:

  • 75% use the Search feature.
  • 21% look up the business directly.
  • 1% link to reviews through email.
  • 94% find reviews via Social Media (46% of these people find the links on Facebook.)
  • 03% find business reviews via display advertising.

Pros

Claiming your business profile is free.  Once claimed you can upload photos, menus, services, address, phone number, etc.  You can also add links to your website and Social Media profiles. read more

In case you don’t want to view the video:

FACEBOOK

  • 23 Billion Active Users
  • Used by All Ages
  • 53% Female
  • 1 to 2 Updates per Day
  • Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  • 1 Billion Active Users
  • Largest Demographic: 18 to 29-year-olds
  • 68% Female
  • One Update a Week
  • Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  • 590 Million Active Users
  • Largest Demographic: 25 to 54-year-olds
  • 56% Male
  • 1 to 2 Posts per Day
  • Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  • 250 Million Active Users
  • Median Age: 40
  • 80% Female
  • 30 Pins per Day
  • Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads read more

July 31, 2019 / / Facebook

Facebook is still the Social Networking Goliath, for most businesses it is the main platform used in a marketing strategy, and for good reason.

Here are a few updated stats to show that Facebook has not slowed down its effort to permeate our lives and some very good reasons to start using Facebook to market.

Facebook Mission:

“Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” read more

May 4, 2016 / / Advertising

You have finally made the decision to run some Facebook Ads.  Sales could use a bump and there aren’t any other advertising sources out there that work and fit your budget.

Running Facebook Ads will guarantee sales right?  Wrong!

Facebook Ads are like any other Advertising source.  Whether it is the newspaper, television or a billboard the job of the Ad is to get people to notice your business and entice them to visit your website or store or pick up the phone and call.

Facebook Ads are no different, the job of the Ad is to reach people where they are – Facebook – and get them to click on the ad and visit your website to either learn more about your products or services or to make a purchase. read more