Americans Get Social for the 4th of July [INFOGRAPHIC]

Summer 2019 is flying by us!  July 4 is this week and Americans are getting ready to celebrate.

There is still time for your business to get in on the action and plan some fun events, either online or in person.

The 4th of July is a big holiday for retailers and service providers.  Even if you don’t sell items related to the holiday, you can still capitalize on the festivities with a fantastic marketing campaign.  Generate updates related to popular topics or events, share fireworks or parade schedules in your area, offer a patriotic item as a gift for all customers leading up to July 4th, etc.

Here are a few findings to get you started.

4th of July Activities:

Top 5 Fourth of July Day Mentions on Social Media:

  1. Fireworks
  2. BBQ
  3. Beach
  4. Parade
  5. Swimming

Fireworks are the most discussed 4th of July activity on Social Media, generating almost 60% of all online mentions around things to do on July 4th.

Top 10 Fourth of July Hashtags:

  1. #4thofjuly
  2. #fireworks
  3. #fourthofjuly
  4. #independenceday
  5. #july4th
  6. #america
  7. #bbq
  8. #usa
  9. #summer
  10. #4thofjulyweekend

Top Content Includes:

  1. 1776
  2. Red, White & Blue
  3. Patriotic
  4. 4th of July
  5. USA
  6. Holiday
  7. Independence
  8. America
  9. Party
  10. Celebration

Using the top content, top topics, and appropriate hashtags, here are a few ideas to make your Social Media campaign pop:

  • Use patriotic images.
  • Share fireworks schedules for your area (if you are a local business.)
  • Share parade route and schedule for your area (if you are a local business.)
  • Give away patriotic swag with your logo to all customers leading up to the 4th of July (magnet, frisbee, baseball, balloons, etc.)
  • Share barbecue recipes and tips.
  • Share tips for a terrific party.

Remember Social Marketing is not about your business, it’s about how your business can help, inform or entertain your audience so they will want to follow you and work with you!

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!