Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.
Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.
1. Update & Edit Business Info
Ensure the information about your business is up-to-date and accurate. Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides.
2. Personalize Your Page
Though the Page itself is a standard-issue template, you can dress it up a bit for a more custom look and feel. Uploading your business logo to the Page as your profile image is recommended.
Update your banner image to a more customized and business-related image. Matching it to your other Social Profiles and your website will create a branded look. Take it a step further by incorporating a call-to-action in the banner image to encourage people to contact you or link to your website for more information (and increased website traffic to your site.)
3. Custom LinkedIn Link
LinkedIn provides a basic LinkedIn URL for your Page, but you can create a custom link on the site. You can change this link every 30 days if you like or keep the same custom URL as your standard URL.
Unused URLs are available for anyone to use, so if you have a common business name you may want to grab that custom URL and keep it.
4. Have a Good Headline
The headline shows directly under the business name on the Page. The headline is considered important because it is the tagline that immediately communicates your business message. The headline needs to grab the attention of the reader and encourage them to read on and stay on your Page.
5. Optimize Listing for Both Search Rank and Humans
In order for people to find your business when using search engines as well as the search feature in LinkedIn, it is important to make sure your listing includes relevant terms regarding your business and industry.
Create an overview of your Page content that tells the story of your business in a compelling way. Keeping in mind that the first few lines of this narrative will display to users.
Detail a bit about what your business does and provide information for people to learn more about what you do, all while using relevant keywords and search terms that are readable to humans and searchable by search engines.
6. Showcase Your Business with a Showcase Page
Showcase Pages can be used to accompany the Business Page. The Showcase Page can be used to highlight different aspects of your business. These Pages can be used to provide information on a specific topic/product/service. The Page can also be used to provide educational information or highlight company accomplishments.
The Showcase Page provides another way to communicate additional information about your business, but also helps new people discover your business.
For more information on updating and optimizing your LinkedIn Business Page see the LinkedIn Pages Best Practices.