Hard to believe that we are headed into the final month of 2018. As predicted, video marketing was important and influencer marketing is becoming a necessity.
However, there are several other marketing strategies you need to watch for in 2019 and be ready to jump into if you want continued success.
1. Smart Speakers
Smart speakers have become a preferred search method for many consumers. In fact, 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.
As more consumers rely on smart speakers, there will be more online efforts to provide online audio content. Additionally, there will likely be more advertising opportunities on these platforms in an effort to monetize the oral content.
Your ad campaigns may need to be edited from visual content to audio content to keep up.
2. Social Media Integration
Social Media companies current integrate t heir services into third-party applications. For example, Facebook and LinkedIn allow users to sign up for other apps and platforms using their accounts. In doing this they allow the third-party service to access their stored data on the other platforms.
There will likely be an uptick in apps and platforms allowing sign-ups (and sign-ins_ with Social Media sites. Creating a more seamless online experience.
This will assist Social Media companies retaining their prominence, and dominance, while gaining more information about users in order to provide better services and targeted advertising.
3. Video Marketing
Video marketing will continue to grow. Studies expect video to account for w85% of total internet traffic by 2019. 54% of internet users watch video on Social Media monthly and this number is expected to increase in the coming years.
Additionally, Video Ads are becoming more prevalent. 65% of Instagram ad impressions were video.
4. Live Video
In 2016, 80% of internet users watched more live video than the year prior and 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online.
Staying relevant and keeping your business in front of your audience may require you to provide live video in order to reach these folks.
It is predicted that by 2019 chatbots will be used first to place an order, anything from pizza to a hotel room. Chatbots enable users to do this without downloading an app.
According to a study out of LivePerson, only 19% of the 5,000 people surveyed had a negative perception of chatbots. 33% had a positive view.
Chatbots could mean the difference between closing a sale or losing a consumer to a service with a chatbot, most especially for food delivery.
Stay ahead of the curve and add these items to your strategy for success in 2019.