3 Tips to Give your Marketing a Good Cleaning  

Spring has sprung and we are quickly bouncing toward Summer fun.  Now is a great time to give your Digital Marketing a good spring cleaning and get ready for the second half of the year.

Here are 3 things you can spruce up to make the rest of 2019 great:

1.    Tidy Up Account Profiles.

Refresh your logo and update your profile images, taking care to make sure the images you choose are consistent across your Social and Digital profiles.

Verify your photos are the correct size.  Each Social Site has specified image sizes that are properly formatted.  For information on the formatting and sizes see Hootsuite’s handy guide for sizing.

Review your account bios and update any information, website links, phone number, hours, etc.  Make sure your information is correct and up-to-date and easily found.

2.    Organize and Clear Out Your Goals.

Almost half way into the year, it’s a good time to verify your goals are still effective.  See what goals you have met (or are meeting) and review goals that aren’t being met.  It’s a good time to clear out the goals that are no longer necessary.

As the second quarter nears the end, it is also a good time to establish some new goals for the remainder of this year.

3.    Straighten Up Your Strategy.

A brief audit of your current strategy will help you understand what is working and what isn’t working.  Review the Social Platforms you are using, verify your advertising budget is achieving results, and decide if anything needs to be changed.

If your efforts on certain Social sites aren’t working, stop using those sites and focus on the sites that are working.  Update your advertising messages and see if the budget needs to be increased.  Decide how you plan to achieve your updated goals for 2019 and re-adjust your efforts.

Get ready for Summer and make sure you win the rest of the year!

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!