A Facebook Business Page is one of the best things you can add to your marketing strategy. Adding to its appeal is it is completely free. However, managing it can be time consuming and confusing.
If you have the time right now and can invest a good deal of it to learn the ins and outs of Facebook, do the research and post consistently – doing it yourself is a great option.
In the long run, in order to fully utilize this marketing opportunity and save you time and confusion, hiring someone ensures your page is managed, strategized and is working for your business, here are my 10 Reasons to Hire a Marketer:
Change your definition of “marketing”: Understand what Social Network Marketing is and is not and have a strategy. Many businesses jump on Facebook, create a Business Page and every post they put out is sell-sell-sell. The goal of Social Network Marketing is more relationship based. Consumers want an experience, they want to know what you do and how you do it, they also want something from you. Provide Friends information, tips, tricks, contests, coupons and eventually those Friends will turn into customers. Hiring a Social Network Marketer to maintain a presence on Facebook and post relevant content goes a long way to keeping your Friends turned on to your posts and watching your business.
Do your research: The amount of information regarding specifically Social Network Marketing is astounding. Keeping up to date with the latest trends, tips and new information is never-ending. It requires joining the sites pertaining specifically to Social Network Marketing. In addition to maintaining the Business Page, running the actual business, and dealing with other daily issues do you have the time to keep up on all the changes, new information, tips and tricks to managing a Social Network Site for marketing? Social Network Marketers keep up-to-date with all of this for you.
Budget: Assess the other marketing tools you use, what is working and what is not. When pricing out the cost of a Yellow Pages Ad or a weekly print ad in a local paper for the year, typically Social Network Marketing charges are significantly less.
Manage your time: This is the big one! Facebook takes time, it is not just logging in and slapping up a status update. The best content you provide to your Page and its Status Updates is relevant, timely, newsworthy and viral. A good Social Network Marketer knows what is going on and is combing the Internet for interesting information for a Status Update, information that will engage with your Friend and hopefully encourage them to share the information – thus your Business Name is flying out into Cyberspace. The Business Page Wall must then be monitored daily for any Wall Posts, Comments, Questions, etc. A good Social Network Marketer is always tuned in to the social sites and will do this for you.
Make Status Updates/Posts Interesting: Research information relevant to your business, post viral videos, see what is happening with the news that day in your area, in the country, in the world. Researching interesting information and finding fun and timely posts for your Status Updates is key in keeping Friends engaged and watching your business. Cool updates are not all about your business or what people can buy from you, this is not how to market on Facebook.
Engage with Friends: This goes hand-in-hand with monitoring the Page and taking the time to see who is posting on your Wall. It is important that this be done in a timely manner, responding to someone who posted to your Wall last month defeats the purpose of keeping Friends engaged. Hiring someone to monitor the Page and interact with the Friends is a part of your business’ customer service, the Social Network Marketer acts as your Customer Service Manager.
Choose the right presence: Do you know the difference between a Page, a Profile, and a Group? If you are not even sure what these are or even how to get your business up on Facebook, call someone.
Get involved: Hiring someone to manage your Social Networking is great, but then removing yourself completely and not wanting anything to do with it is a mistake. As the business owner you must be involved. The person you hire has the knowledge and the ability to manage the marketing strategy, but they can’t do it without you. Follow their advice, implement the strategy in your business and stay active personally on the sites. It is important you understand what this marketing is and how it works, you just don’t need to know it all.
Run promotion, give a coupon: This is a no-brainer, it is always a good idea to keep Friends engaged and get new Friends, as well as promote your Page by offering something. A Social Network Marketer will be able to figure out a good promotion for your business and run the promotion. Coupons can also be placed on Facebook and locked so that only Friends of the Business Page can access the information.
Respect the new marketing world: The old way of marketing was easily measured, you put an ad in the paper and you got a new customer, a no-brainer. Social Network Marketing is not about getting new customers (obviously this is the goal). Social Network Marketing is providing an experience, getting known and growing your referral base. Research shows the new generation of consumers are looking for an experience, they want to feel connected to a company. Providing engaging content on your Page is the first step. This allows people to get to know your business and understand what you do. Once this is achieved Friends will be more comfortable contacting you when they need your service and they will even refer their Friends to you, this is the goal of Social Network Marketing.